Channel Relationship Manager- Non Trade(Project Sales)

Role & responsibilities

Key Result Areas (KRAs)

A. Consumer & Market Insights

• Track market trends and competitor activities
• Gather customer feedback and share insights with Zonal Head

B. Implementation of Marketing Activities

• Ensure communication of promotional schemes across channels
• Manage visibility of POP materials at retail outlets
• Execute branding, advertising, and marketing campaigns
• Evaluate campaign effectiveness and provide feedback
• Coordinate with technical teams for product demonstrations

C. Sales Planning

• Prepare monthly product-wise and channel-wise sales forecasts
• Recommend demand generation initiatives
• Support annual business planning
• Assist in retailer induction program design

D. Sales Execution

1. Cement Channel

• Coordinate with TSEs for demand generation
• Improve product awareness within cement sales teams
• Monitor stock ageing and ensure liquidation
• Drive engagement programs for channel partners

2. Non-Trade Channel

• Manage leads end-to-end and ensure conversion
• Build relationships with influencers and decision-makers
• Participate in events, seminars, and project discussions
• Handle tendering process (identification, proposal, submission)
• Coordinate technical demos, sampling, and site activities

3. Paint & Hardware Channel

• Ensure retailer onboarding through distributors
• Conduct retailer training and awareness programs
• Monitor and improve retailer performance
• Execute regular market visits
• Manage inventory ageing at retail level

E. Customer Experience & Relationship Management

• Resolve customer complaints efficiently
• Conduct site visits when required
• Build strong relationships with key customers and retailers
• Ensure high customer satisfaction and retention

5. Key Skills Required

• Strong channel management skills
• Market intelligence and sales planning ability
• Stakeholder management
• Negotiation and influencing skill

Preferred candidate profile

Buiding material Industry Experinece

Project sales