DELHI · FULLTIME
Channel Partnerships (Sr Associate / Assistant Manager)
Kraftshala
Delhi · onsite · Posted 4d ago
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Undisclosed2–4 yrsfulltimeDelhi
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Section · 01
About this role
Job Summary
Role Overview
Responsibilities
Monthly Outcomes
Top Grading
Must Haves
Selection Process
Location
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Delhi | Own and scale college and university partnerships to drive on-ground activations, lead generation, and enrolments for Kraftshala's placement-oriented programs.
The Short Version: We're looking for a Senior Associate / Assistant Manager, Channel Partnerships who thrives in high-ownership, on-ground roles to build partnerships from scratch and driving real enrolment outcomes. You should be comfortable operating independently, travelling frequently, and engaging senior stakeholders like TPOs, deans, and faculty to create win-win collaborations.
Role Overview
You will own on-ground partnerships with colleges, universities, and training institutes to drive awareness and enrolments for Kraftshala's placement-oriented programs. This is a field-heavy, individual contributor role requiring frequent travel, strong stakeholder management, and sharp execution.
While the initial focus will be Delhi NCR, deployment will be opportunity-led with pan-India scope over time.
Responsibilities
- Build and manage institutional partnerships. Metrics to measure: Number of active college/institute partnerships; depth of engagement per partner; repeat collaborations
- Plan and execute on-ground seminars, workshops, and events. Metrics to measure: Number of events conducted; attendance quality; lead yield per event
- Generate and hand over qualified leads to the Admissions team. Metrics to measure: Leads generated; lead qualification rate; successful handover and follow-through
- Own relationships with TPOs, deans, and faculty stakeholders. Metrics to measure: Stakeholder responsiveness; partnership longevity; referral introductions
- Track performance and pipeline using CRM tools. Metrics to measure: CRM hygiene; reporting accuracy; visibility of funnel and outcomes
Monthly Outcomes
- Month 1: Onboard fully on Kraftshala's programs, value proposition, and admissions funnel; Activate existing college/institute contacts; Close initial partnerships and execute early seminars/events
- Month 2: Build a predictable cadence of events and partnerships; Improve lead quality and handover effectiveness; Identify high-performing partner profiles and formats
- Month 3+: Scale partnerships across new geographies based on opportunity; Drive consistent contribution to enrolments and revenue; Act as a feedback loop to leadership on on-ground GTM insights
Top Grading
- Ownership Accountability: An A-player independently builds and scales partnerships end-to-end, whereas a B-player waits for direction and external momentum.
- Stakeholder Influence: An A-player earns trust with senior academic stakeholders and creates repeat collaborations, whereas a B-player struggles to move beyond transactional conversations.
- Execution Excellence: An A-player consistently converts on-ground activity into qualified leads, whereas a B-player confuses effort with outcomes.
- Data Discipline: An A-player maintains clean CRM data and clear reporting, whereas a B-player treats tracking as an afterthought.
Must Haves
- 2-4 years of experience in B2B business development with existing college or university relationships that can be activated immediately. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for ).
- Prior experience engaging with TPOs, deans, and faculty members
- Comfortable with field-heavy roles and frequent intercity travel
- Proven ability to generate, track, and hand over qualified leads
- Working knowledge of CRM tools and outcome reporting
Selection Process
- Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
- Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
- Conversation 1: This will be with our Head of Admissions wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
- Conversation 2: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
- Reference Check: We speak with references provided by you, to learn about their experience of working with you, your strengths, and where you shine
- Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
Location
Delhi
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
selection processcrmFacultyCadenceVARProxyB2BdeploymentStakeholder ManagementLead Generationb2b business developmentAdmissionsCRM ToolsLead Qualificationmarketing
Section · Company
About Kraftshala
Kraftshala
EdTech
65
employees
2016
10 years old
New Delhi, Delhi
IN
₹7.3L PA avg
Avg at Kraftshala
About
An online education platform focused on skill-building, emphasizing student placement outcomes over enrollment numbers in its transformative programs.
Industries
EdTech
Employee ratings
10 reviews
4.4/ 5
Culture
4.7
Career growth
4.0
Work-life
4.0
Employees rate it well for
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