Channel Marketing Manager
Bajaj Electricals · Patna · onsite · Posted 31d ago
About a minute. You'll make an account on the way through.
About this role
JOB ROLE
Channel Marketing Manager
JOB ID
JRO0640-1
REPORTING TO
Regional Manager - Channel Marketing
TYPE OF ROLE
Individual Contributor Role
LOCATION
Patna
BU / DIVISION
Channel Marketing & Sales Strategy
JOB PURPOSE
To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force.
KEY RESPONSIBILITIES
- Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.
- Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
- Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
- Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros.
- Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs
- Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
- Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
- Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
- Drive salesmen capability end to end, drive DSO rewards and recognition programs.
- Drive and implement category playbook. Drive and leverage RBP and RPL program
EDUCATIONAL QUALIFICATIONS
Graduation (any) + PGDM/ MBA (any) from Top/ Middle B schools.
WORK EXPERIENCE
4+ years post qualification work experience in distribution/ trade or channel marketing.
REPORTEES
Channel Marketing Manager
INTERNAL / EXTERNAL INTERFACE
Logistics
Accounts
Marketing
ISP and DSO
Channel partners
FUNCTIONAL COMPETENCIES
Marketing Strategy
Channel / Retail Environment management
Brand Building (Activation and Execution)
Promotional Planning and ROI Analysis
Category / Competition and Shopper Insight
Budget Management
Digital and Shopper Engagement
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Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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About Bajaj Electricals
Bajaj Electricals
Consumer Electronics & Appliances
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employees
1938
88 years old
Mumbai, Maharashtra
India
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