Channel Manager

Position: Channel Manager
Location: Bengaluru, Karnataka
CTC: 10 – 16 LPA
Industry: Building Materials (Plywood experience preferred)
Experience: 10–12 Years

About the Role

Saburi Ply is looking for an experienced and performance-driven Channel Manager to lead and expand its channel sales network in Bengaluru. The ideal candidate should have extensive experience in the Building Materials industry, with a strong understanding of dealer and distributor management, market development, and business growth. Candidates with prior experience in the Plywood industry will be given preference.

Key Responsibilities

• Drive sales growth and achieve business targets for the assigned territory.
  
• Develop, manage, and strengthen the dealer and distributor network.
  
• Identify and appoint new channel partners to expand market reach.
  
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
  
• Prepare and execute territory sales plans to maximize market penetration.
  
• Monitor market trends, competitor activities, pricing, and customer requirements.
  
• Ensure timely collections and maintain healthy receivables.
  
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
  
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
  
• Prepare sales forecasts, MIS reports, and business reviews for management.
  
  

Requirements

Eligibility Criteria

• Experience: 10–12 years in the Building Materials industry.
  
• Experience in Plywood will be an added advantage.
  
• Proven experience in channel sales, dealer development, and territory management.
  
• Strong network of dealers and distributors in the Bengaluru market is highly desirable.
  
• Excellent communication, negotiation, and relationship management skills.
  
• Strong analytical and reporting skills with proficiency in MS Excel.
  
• Willingness to travel within the assigned territory.
  

Preferred Industry

• Plywood
  
• Laminates
  
• MDF/HDF Boards
  
• Veneers
  
• Decorative Panels
  
• Hardware
  
• Paints
  
• Tiles
  
• Sanitaryware
  
• Cement
  
• Steel
  
• Other Building Materials
  

Required Skills

• Strong Channel Sales and Distribution Management
  
• Dealer & Distributor Network Development
  
• Business Development and Market Expansion
  
• Territory Planning and Sales Strategy
  
• Relationship Management with Dealers, Architects, Builders & Contractors
  
• Negotiation and Closing Skills
  
• Key Account Management
  
• Sales Forecasting and MIS Reporting
  
• Market Analysis and Competitor Intelligence
  
• Collection and Credit Control
  
• Target Achievement and Performance Management
  
• Product Presentation and Training
  
• Excellent Communication and Interpersonal Skills
  
• Problem-Solving and Decision-Making Ability
  
• Proficiency in MS Excel, PowerPoint, and CRM tools
  
• Leadership and Team Collaboration
  
• Ability to travel extensively within the assigned territory