CGO/SVP of Growth

Overview

At Maev, we believe dogs deserve a seat at the table. Or at the very least, nutrient-dense food that’s human-grade. 

That’s why we’re relentless in our pursuit of better, faster, and smarter. As the first and only Human-Grade Raw Food for Dogs, Maev has been rooted in innovation since day one. We’re a brand built on the belief that “good” is never enough. That “normal” or “traditional” doesn’t always mean “optimal.” And that it’s better to live in possibility. For us, “impossible” is just a limiting belief. 

We’re obsessed with radically improving the lives of dogs and dog parents everywhere. 

With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency, and emotional connection. 

As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America.

Our team is made up of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and, occasionally, dog people. We attract top tier talent from the most successful, differentiated, fastest growing, and most innovative brands and organizations in the world. We win awards, we’re ambitious, and we’re on the map. We built this thing from scratch. (And we’re just getting started.) 

Join us.

Role

Maev is seeking a Chief Growth Officer or Senior Vice President of Growth to own our full marketing engine, spanning performance marketing, brand marketing, and lifecycle. Reporting to the CEO and serving as a member of the executive team, the SVP of Growth is accountable for how Maev grows its customer base, with full responsibility for the growth of the DTC business.

This is a strategic, commercial leadership role for a builder who has taken a category-defining CPG or DTC brand from growth-stage momentum into a meaningful, scaled business outcome. You are as comfortable pressure-testing a media plan as you are shaping how a brand shows up in the world — a sharp operator who thinks commercially, leads confidently, and never loses sight of what drives lasting growth.

Equally important, the SVP of Growth is a developer of people. They take active ownership of the growth and career trajectory of their direct reports, investing in coaching, mentorship, and feedback as a core part of how they lead.

The CGO/SVP of Growth reports to the CEO and Founder, Katie Spies.

Responsibilities

Strategy

Own the full-funnel growth vision, roadmap, forecast, and team. Integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting LTV:CAC and maximizing revenue.

Set and deliver against revenue, acquisition, and retention targets; translate strategy into annual operating plans, forecasts, and budgets

Lead the annual marketing planning process in close partnership with Finance

Define investment priorities and trade-offs to maximize growth and margin across the funnel

Serve as the growth voice on the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers

Acquisition

Responsible for an 8-figure growing marketing budget

Own the budget guardrails, considerations around channel mix, testing roadmap, and spend ratio between brand and performance initiatives

Oversee channel strategy and oversee strong execution across all paid channels including Meta, Google, TikTok, Youtube, CTV, and more

Define and continuously refine the optimal channel mix to efficiently scale

Partner with best in class agencies and expand your in house team to consistently outperform forecast

Own the marketing forecast; allocate budget across channels and initiatives based on expected return

Continuously optimize spend and channel mix to balance scale, efficiency, volatility, and brand health

Brand

Responsible for the broader brand marketing strategy, budget, KPIs, team, and execution 

Lead the Brand Activations and Creative teams to translate brand positioning into culturally-relevant campaigns and activations that grow awareness, consideration, and affinity for the brand

Oversee the channel level execution on channels including affiliate, influencer, brand and celebrity partnerships, BD, OOH, Podcast, and more

Lead the Creative team to develop compelling storytelling and performance-driven creative that elevates Maev's value proposition and resonates with our customer

Maintain brand integrity across all consumer touchpoints, ensuring a consistent and compelling brand voice

Retention

Responsible for the strategy, execution, and headcount across email, SMS, and lifecycle programs

Drive continuous improvement in LTV through strategic lifecycle optimizations driven by data 

Partner cross functionally to translate behavioral insights into retention initiatives that compound over time

Cultivate the full customer journey including every post-purchase connection point; develop best practices that feed back into the broader growth and brand strategy

Analytics & Measurement

Oversee our rigorous measurement framework including incrementality testing, media mix modeling, and attribution that informs investment decisions across channels

Support our culture of testing and experimentation across acquisition and retention with clear black-and-white learnings, wins, and improvements

Oversee growth forecasting, budget allocation, and reporting across all digital and offline performance channels

Develop and present clear, data-driven performance reporting to the executive team and board (weekly, monthly, quarterly, annually)

Team Leadership

Build, lead, and develop a high-performing organization spanning performance marketing, brand, and lifecycle

Establish clear goals, accountability structures, and performance management systems

Manage agency relationships and external partners; drive accountability against agreed-upon KPIs

Foster a culture of innovation, ownership, and continuous improvement

Invest actively in the coaching, mentorship, and career development of direct reports and their teams

Experience

Required

15+ years of progressive commercial and marketing leadership in CPG or DTC, with executive-level experience scaling both performance and brand marketing

Proven track record owning a marketing budget and driving profitable revenue growth at scale

Fluency in the DTC funnel and digital experience enough to be a strong cross-functional partner to an eCommerce team

Deep fluency in performance marketing economics and modern measurement including incrementality, MMM, and attribution

Strong command of acquisition and retention metrics including CAC, ROAS, AOV, LTV, repeat rate, and subscription retention, and how they interrelate

Demonstrated success building and scaling lifecycle / CRM programs that drive LTV

Demonstrated ability to lead brand marketing alongside performance, building brand equity while delivering commercial results

Comprehensive knowledge of the digital channel landscape including paid social, SEM, SEO, affiliate, and lifecycle, and emerging platforms

Proven ability to build, lead, and mentor high-performing teams across media, brand, and lifecycle functions

Strong analytical and problem-solving skills with a track record of translating data into commercial decisions

Executive presence; experience presenting to and partnering with CEOs, executive teams, and boards

Excellent communication, project management, and cross-functional leadership skills

Preferred

Experience in food, beverage, health and wellness, or pet; particularly in subscription or replenishment-driven DTC

Experience leading a brand through a meaningful growth phase (e.g., $75M to $200M+)