Centre of Excellence - Marketing

Job Description

Marketing Excellence Centre of Excellence
The House of Abhinandan Lodha (HoABL)
Location: Mumbai

About Us:

The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL’s customer base of over 6,000 investors spans 27 countries, 23 states, and 107 cities—including India’s top metros and international hubs such as New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto—underscoring the company’s scale, trust, and credibility in the land ownership space. The majority of HoABL’s customers are salaried professionals (~45%) largely CEO’s and CXO’s, independent professionals (~20%), with the balance comprising entrepreneurs and business owners—reflecting a diverse yet aspirational customer profile.

Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch and unlike many new-age start-ups, HoABL has never incurred a loss nor engaged in cash burning.

HOABL has also recently forayed into Vertical Real Estate Development in Mumbai with two marquee projects in South Mumbai and one with Mittal Builders the North Mumbai totalling the commitment to 3.1mn sqft.

Role Overview:

This is a strategic role focused on building and driving the Marketing Centre of Excellence (CoE). The role will work closely with leadership, the Marketing Intelligence team, and cross-functional stakeholders to standardize marketing practices, drive innovation, and build scalable marketing capabilities across the organization.

Key Responsibilities:

Drive and institutionalize the Marketing Centre of Excellence (CoE) across the organization

Develop and standardize SOPs, playbooks, and frameworks for branding, campaign execution, and project launches

Build and manage a centralized marketing repository (templates, best practices, learnings)

Partner with the Marketing Intelligence team to enable data-driven marketing decisions

Lead customer journey mapping across touchpoints to enhance experience and conversion

Design and implement capability-building programs for marketing and cross-functional teams

Drive initiatives such as SFDC training, social media best practices, and internal learning platforms (e.g., Thursday Tribe)

Identify gaps and introduce new marketing frameworks, tools, and processes

Work closely with senior leadership and stakeholders to ensure alignment and execution

Track effectiveness of initiatives and continuously improve marketing excellence standards

Eligibility / Requirements:

• Full-time MBA from Tier 1 / Top B-Schools
• 7–8 years of post-MBA experience in marketing, strategy, consulting, or similar roles
• Strong experience in building frameworks, SOPs, and scalable processes
• Exposure to marketing analytics, CRM tools (e.g., SFDC), and campaign management
• Excellent stakeholder management and communication skills
• Prior experience in high-growth / fast-paced environments preferred

Key Competencies:

• Strategic Thinking & Problem Solving
• Process Excellence & Standardization
• Stakeholder Management
• Innovation & Capability Building
• Execution Excellence