CDP Analytics

About Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities

• Lead the design, implementation, and management of Customer Data Platform (CDP) solutions
• Define and implement customer data ingestion, unification, and identity resolution strategies
• Integrate customer data from multiple sources including CRM, Commerce, POS, Marketing, Web, and Mobile platforms
• Design and maintain customer profiles, segments, and audiences for analytics and activation
• Build and manage analytics dashboards, reports, and insights for business, marketing, and leadership teams
• Enable personalization and data activation across marketing, commerce, and service channels
• Ensure data quality, governance, privacy, and compliance standards are met
• Collaborate with marketing, analytics, product, and engineering teams to support data-driven initiatives
• Analyze customer behavior, journeys, and performance metrics to identify growth opportunities
• Support UAT, go-live, and post-production optimization of CDP solutions
• Act as a subject-matter expert for CDP architecture and best practices
• Drive continuous improvement in customer intelligence and analytics capabilities

Requirements

• Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
• Strong hands-on experience with Customer Data Platforms and analytics solutions
• Proven expertise in customer data integration, segmentation, and reporting
• Strong SQL skills and understanding of data modeling concepts
• Experience working with BI and visualization tools
• Understanding of customer journey analytics and personalization use cases
• Experience working in Agile / Scrum delivery environments
• Strong analytical, communication, and stakeholder management skills
• Experience in Retail, E-commerce, or Consumer domain preferred Education Qualification
• Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
• Strong hands-on experience with Customer Data Platforms and analytics solutions
• Proven expertise in customer data integration, segmentation, and reporting
• Strong SQL skills and understanding of data modeling concepts
• Experience working with BI and visualization tools
• Understanding of customer journey analytics and personalization use cases
• Experience working in Agile / Scrum delivery environments
• Strong analytical, communication, and stakeholder management skills
• Experience in Retail, E-commerce, or Consumer domain preferred Join the team Thank you for your keen interest in becoming a part of Retail Insights. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.