CBSE (K-12)School Marketing Manager

About the Opportunity
A fast-growing education-tech startup in the K-12 school solutions space, we empower CBSE-affiliated institutions across Bangalore with innovative teacher recruitment, retention, and engagement strategies. Our mission is to transform school marketing and brand positioning by aligning institutional storytelling with student parent decision drivers - all while scaling regional outreach across key education corridors like Sarjapur Road and Chikka Thirupati Road.

Role Responsibilities

• Design and execute hyper-localized marketing campaigns targeting parents, students, and educators in key Bangalore zones including Sarjapur Road Chikka Thirupati Road.
• Collaborate with school leadership to craft compelling narrative-driven content - brochures, social campaigns, open-house events - that highlight CBSE outcomes, faculty excellence, and campus culture.
• Manage on-ground brand activations: school fairs, parent workshops, and community outreach programs to boost admissions and brand affinity.
• Track and report campaign ROI using Google Analytics, CRM dashboards, and offline conversion metrics - optimizing spend and messaging in real time.
• Partner with content creators, designers, and digital teams to produce high-conversion assets (videos, testimonials, infographics) aligned with CBSE curriculum strengths.
• Build and maintain relationships with local influencers, education bloggers, and media outlets to amplify school visibility in regional education circles.

Skills Qualifications

Must-Have

• CBSE School Marketing
• Google Analytics
• CRM Tools
• Content Strategy
• Event Management
• Local SEO
• Social Media Advertising
• Parent Engagement

Preferred

• Experience with Meta Ads Manager
• Familiarity with school admission funnels
• Graphic design tools (Canva, Adobe Express)

Benefits Culture Highlights

• Hybrid work model with flexible hours for strategic on-ground campaigns
• Performance-based incentives + quarterly campaign bonuses
• Opportunity to shape marketing strategy for multiple CBSE schools across Bangalore