CBSE (K-12)School Marketing Manager - Sarjapura Road, Chikka thirupati Road, BLR

About The Opportunity

A fast-growing education-tech startup in the K-12 school solutions space, we empower CBSE-affiliated institutions across Bangalore with innovative teacher recruitment, retention, and engagement strategies. Our mission is to transform school marketing and brand positioning by aligning institutional storytelling with student & parent decision drivers — all while scaling regional outreach across key education corridors like Sarjapur Road and Chikka Thirupati Road.

Role & Responsibilities

• Design and execute hyper-localized marketing campaigns targeting parents, students, and educators in key Bangalore zones including Sarjapur Road & Chikka Thirupati Road.
• Collaborate with school leadership to craft compelling narrative-driven content — brochures, social campaigns, open-house events — that highlight CBSE outcomes, faculty excellence, and campus culture.
• Manage on-ground brand activations: school fairs, parent workshops, and community outreach programs to boost admissions and brand affinity.
• Track and report campaign ROI using Google Analytics, CRM dashboards, and offline conversion metrics — optimizing spend and messaging in real time.
• Partner with content creators, designers, and digital teams to produce high-conversion assets (videos, testimonials, infographics) aligned with CBSE curriculum strengths.
• Build and maintain relationships with local influencers, education bloggers, and media outlets to amplify school visibility in regional education circles.
  
  

Skills & Qualifications

Must-Have

• CBSE School Marketing
• Google Analytics
• CRM Tools
• Content Strategy
• Event Management
• Local SEO
• Social Media Advertising
• Parent Engagement
  
  

Preferred

• Experience with Meta Ads Manager
• Familiarity with school admission funnels
• Graphic design tools (Canva, Adobe Express)
  
  

Benefits & Culture Highlights

• Hybrid work model with flexible hours for strategic on-ground campaigns
• Performance-based incentives + quarterly campaign bonuses
• Opportunity to shape marketing strategy for multiple CBSE schools across Bangalore
  
  

Skills: digital marketing,seo,offline marketing,google analytics,strategy,campaigns,outreach,branding,brand awareness,social media,school marketing