CBS-BMC -Brand and Marketing - Marketing Automation-Senior Associate
EYGBS · Kochi · onsite · Posted today
Undisclosed5–10 yrsfulltimeSourced from
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About this role
At EY, you ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline: Brand Marketing
Role Type: Marketing Automation
Role Rank: Marketing Automation Senior Associate| 65
The opportunity
We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.
Your key responsibilities
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act as a brand champion, ensuring that all external campaigns and online content support the firm s brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders project
Skills and attributes for success
- Analytical thinking
- Data-Driven Decision Making
- Audience Segmentations and targeting
- Stakeholder management
- Troubleshooting
- Familiarity with Agile planning and Agile project management skills
To qualify for the role, you must have
- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience, and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Ideally, you ll also have
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus
Technologies and Tools
- Marketo or any other Marketing Automation platform
- Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc
- Microsoft Office
- SharePoint
- Working knowledge of HTML, CSS, and scripting
What we look for
- Marketing Automation acumen
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAutomationAgileCampaignagile project managementCbsBrand MarketingData ComplianceAnalyticsCapital MarketsData BreachCSSCampaign ExecutionData Managementbusiness strategycomplianceMicrosoft AzureDigital Marketing
About EY Global Delivery Services ( EY GDS)
EYGBS
Accounting & Auditing
40.0k+
employees
2002
24 years old
Bangalore/Bengaluru, Karnataka
India
₹15.5L PA avg
Avg at EY Global Delivery Services ( EY GDS)
About
EY Global Delivery Services (GDS) is a truly global delivery network of over 74,000 people working across the border to provide innovative and strategic business solutions to EY member firms.
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