Cavinkare Group Retail - Social Media Executive

Job description

Job Title & Designation: CavinKare Group Retail Social Media Executive
Business: Green Trends Salon Retail Outlets
Company: CavinKare Group Green Trends (Corporate Office: CavinKare Group, CKR Retail Pvt Ltd - Trends Division, No. 12, CavinVille, Cenotaph Road, Teynampet, Chennai, India 600018)
Work Category: On Company Roles
Work Location: Corporate Office, Chennai
Work Timings: 9.30am to 5.30pm
Education: Bachelor's / Master's Degree
Experience: 3-5 Years
Salary: As per CavinKare & Job Market standard

JOB DESCRIPTION:

We are looking for a creative, trend-focused and result-oriented Social Media Executive to lead and manage the social media presence of Green Trends across key digital platforms. The role will focus on developing engaging, service-focused and platform-native content, driving brand discovery and engagement, collaborating with internal teams, stylists, trainers, influencers and content creators, and continuously improving social media performance.

Content Strategy & Planning

• Develop and manage the monthly social media content calendar.
• Plan and execute content aligned with brand campaigns, service launches, seasonal promotions and business priorities.
• Develop engaging content concepts relevant to beauty, grooming, hair, skincare, fashion and lifestyle.
• Identify emerging content formats and develop platform-relevant content ideas.
• Ensure consistency in brand tone, visual identity and communication across social platforms.

Platform Management

• Manage Green Trends' presence across Instagram and YouTube.
• Plan and publish regular posts, reels, stories, videos and other platform-native content.
• Drive platform growth through trend-based, engaging and relevant content.
• Monitor platform updates, algorithm changes, new features and emerging social media formats.
• Ensure timely publishing and maintenance of social media content.

Expert-Led & Service-Focused Content

• Coordinate with stylists, trainers and salon teams to develop grooming tips, beauty education and service-related content.
• Create content around haircare, skincare, grooming, styling and salon services.
• Coordinate transformation, before-and-after and customer experience content.
• Identify opportunities to showcase Green Trends' expertise, services and professionals through social media.
• Ensure content is informative, engaging and aligned with the brand's positioning.

Influencer & Creator Collaboration

• Coordinate with influencer and creator teams for social media campaigns and collaborations.
• Support execution of creator-led content, reels, videos and promotional campaigns.
• Identify relevant influencers and emerging creators aligned with the Green Trends brand.
• Track influencer content deliverables and ensure timely execution.
• Stay updated on trending creator formats, content styles and collaboration opportunities.

Campaign Integration

• Ensure social media amplification for brand campaigns, offers, promotions, service launches and seasonal activities.
• Coordinate with Brand, Creative, Marketing and Agency teams for campaign content requirements.
• Adapt campaign communication into engaging social media formats.
• Ensure timely publishing of campaign assets across relevant platforms.
• Support social media activities for new service launches and business initiatives.

Performance Monitoring & Optimisation

• Track key social media metrics including reach, impressions, engagement, views, followers and content performance.
• Analyse content performance and identify high-performing formats and topics.
• Prepare regular social media performance reports and insights.
• Continuously optimise the content strategy based on audience behaviour and platform analytics.
• Identify opportunities to improve engagement, reach and brand discovery.

DESIRED CANDIDATE CHARACTERISTICS

• 3 to 5 years of experience managing social media for beauty, skincare, salon, fashion, lifestyle or consumer brands.
• Strong understanding of social media fundamentals, content strategy and audience engagement.
• Hands-on experience managing Instagram and YouTube.
• Strong understanding of short-form video content, particularly Reels and other social-first formats.
• Experience working with influencers, creators and content production teams.
• Strong awareness of beauty, grooming, fashion and lifestyle trends.
• Ability to identify and adapt emerging social media trends and platform features.
• Familiarity with AI tools for content ideation, creation, research and productivity.
• Ability to work closely with stylists, trainers, agencies, influencers and internal teams.
• Experience in salon, beauty, skincare, fashion, lifestyle or D2C brands will be preferred.

Company Profile:

• Green Trends Salons is one of the businesses in the Group Company of CavinKare, an FMCG giant of India. Popular CavinKare brands include Chik, Nyle, Meera, Cavin's, Indica, Ruchi, Bhima, Maa, Biker's, Spinz, Garden, Raaga, Bacto-V and many others. The Group also has businesses such as CK Bakery, Limelite Premium Salon, Elixify Aesthetic Clinic and Sanchu Animal Hospitals.
• Trends Division of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. Apart from having pioneered the concept of family salons, the company has many other firsts to its credit. The company is the leader in the Organized Salon Retail Chain segment with its flagship brand Green Trends Unisex Hair and Style Salon.
• Backed by a professional management team, strong technical team, training academy and CavinKare's R&D strength, the company has launched a wide range of innovative services and superior processes, delighting over 25 lakh customers every year through its 370+ salons across 100+ cities in India.
• The company envisions the brand becoming the largest and most-coveted chain of hair and beauty salons in India and being the first to bring change in the industry through product, service and process innovations, enhanced customer experience backed by technology, and gratifying the ever-changing needs of the customer.
• Green Trends Unisex Hair & Style Salon is the most preferred styling destination delivering superior styling and beauty services to every customer through expert stylists and beauticians, using world-class products and industry-best techniques. In addition to pocket-friendly pricing, the personalised service approach, friendly and courteous staff, and the widest range of hair and beauty services are guaranteed to deliver a salon experience like no other.

Disclaimer & Warning Please stay alert:

• This job posting and information is not allowed for promotional / re-distribution illegally as an information property of CKR Retail Pvt Ltd Trends Division (Green Trends), a CavinKare Group. Any violation can be punished by related local law. This post is valid only till 11th Sep 2026.
• Stay alert as many fraudulent mails / fake job offers are being circulated offering jobs in the name of CavinKare and misusing the name/logo of CavinKare/Limelite Salon/CKR Retail.
• CKR Retail Pvt Ltd Trends Division Green Trends Salon, a CavinKare Group, does not engage agencies / consultants acting to be hiring partners for collecting money from candidates as part of the hiring / selection process.

Job Posting Valid Till: 10-09-2026

Job Posted by: Human Resources Division, CavinKare Group, CKR Retail Pvt Ltd Business Unit: Green Trends, No. 12, CavinVille, Cenotaph Road, Teynampet, Chennai, India 600018.