Category Trade Marketing Manager

Job Summary

About the role. The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.

Responsibilities

• Category development.
• Responsible for revenue, growth, demand planning and business development for set of categories.
• Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities.
• Develop a joint brand-channel activity calendar for building the categories.
• New product launches, brand led activations and visibility planning.
• Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands.
• Develop and execute brand activations in close coordination with KAMs, Ops and Customer team.
• Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same.
• Channel development projects and data in-sighting.
• Assess potential for special packs and work on the development of the same with the cross-functional team.
• Work on shopper insights led category management.
• Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems & processes and channel activations.
• Research and data analysis on offtake data, shopper retail data, Nielsen etc.
• Lead in-sighting into action.
• Promotion and Spends Management.
• Design shopper promotion along with KAM and Ops team.
• Responsible for spends management for the set of categories.
• Stringent check & tracking of the same.
• ROI check and pre-post evaluation of spends, promotions, visibility and activations.
• And recommend improvement to aid higher returns and shopper-category impact.
• Travel.
• To understand on ground working and sense the category performance, you will need to travel across the country basis requirement.
• You will be based out of Mumbai.

Key Skills

• Excellent analytical skills with strong understanding of FMCG Modern Trade business.
• Interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams.
• High on energy and driven.
• Strong attitude in coming up with new initiatives that would help in better business delivery.
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking.

Education

• Postgraduate degree from a reputed institution.

Experience

• Relevant experience in Sales Management Role at Area / Zone Level preferably.
• Prior experience in trade marketing / key account management will be preferred.
• Work Experience . 4-6 years.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.