Category Strategy Lead

About bigbasket

bigbasket, a Tata Enterprise, is one of India's pioneers in online grocery, transforming the way millions of Indians shop every day. It is at the forefront of transforming quick commerce in India

With 50,000+ employees, presence across 60+ cities and towns and15 million customer orders per month, we operate across grocery, fresh retail, quick commerce and B2B. Our ecosystem includes 7 business verticals - bigbasket, bbnow, bbdaily, bbinstant, Fresho, bbmandi and bbsaathi. From pioneering online grocery to building next-generation commerce, we continue to innovate at scale. Backed by the Tata Group, we combine the trust of a legacy brand with the agility and ambition to build what's next.

Join bigbasket. Build what's next

Role Details

Reporting To - Chief Executive Officer (CEO)

Location - Bangalore (Corporate Office)

Work Model - Onsite

What would you be doing

The CEO's Office works closely with the CEO and leadership team to drive strategic business priorities, strengthen category performance and accelerate execution across the organization.

Key Responsibilities

• Category Strategy & Business Growth: Drive category-level strategy across assortment, pricing, promotions, margins, selection, availability and customer experience to accelerate growth and profitability.
• Category Performance & P&L: Analyse category performance across revenue, margins, contribution, growth, market share and customer metrics; identify gaps and drive corrective actions with business teams.
• Strategic Business Initiatives: Partner with the CEO on high-impact business priorities, growth opportunities and transformation initiatives, taking ownership from problem identification through execution and measurable outcomes.
• Assortment & Commercial Excellence: Work closely with Category, Merchandising and Supply Chain teams to strengthen assortment architecture, vendor strategy, sourcing, pricing competitiveness and inventory productivity.
• Business Analytics & Insights: Develop data-driven insights on category trends, customer behaviour, competition and business performance to support strategic and operational decision-making.
• Cross-Functional Execution: Drive critical initiatives across Category, Marketing, Growth, Finance, Technology, Supply Chain and Operations, ensuring alignment, accountability and timely delivery.
• Business Reviews & Governance: Prepare and lead business reviews, performance dashboards, leadership presentations and strategic updates for the CEO and senior leadership team.
• Growth & Profitability Levers: Identify opportunities to improve category economics through pricing, promotional effectiveness, vendor negotiations, product mix, cost optimisation and operational efficiencies.
• Strategic Planning: Support annual operating plans, business forecasts, growth targets and long-term strategic planning, translating business priorities into actionable execution plans.
• Leadership & Stakeholder Management: Work closely with senior leaders to resolve business bottlenecks, monitor strategic priorities and ensure timely closure of key decisions and deliverables.
• Tata Group Coordination: Support cross-entity strategic initiatives, business reviews and reporting requirements involving Tata Digital and other Tata Group stakeholders, as applicable.

Who are we looking for

• MBA from a Tier-1 business school preferred.
• 10–14 years of experience across Category Management, Business Strategy, Commercial Planning, P&L Management or Business Leadership.
• Strong hands-on experience in category management, with a deep understanding of assortment, pricing, promotions, margins, vendor management and category growth.
• Demonstrated ability to analyse category and business performance and translate insights into measurable commercial outcomes.
• Experience managing or influencing category-level P&L, revenue growth, gross margins and profitability.
• Exposure to e-commerce, quick commerce, online grocery, retail or consumer-facing businesses is strongly preferred.
• Strong commercial acumen, analytical thinking and structured problem-solving skills.
• Proven ability to influence senior stakeholders and drive cross-functional initiatives without direct authority.
• Excellent communication, business presentation and executive stakeholder management skills.
• High ownership, agility, discretion and the ability to operate effectively in a fast-paced, ambiguous environment.

Interested

At bigbasket, you'll have the opportunity to work at scale, solve meaningful business challenges and help shape the future of commerce in India.

Join us and be part of the team building what's next at bigbasket.

Disclaimer: We are committed to building an inclusive workplace where different perspectives, experiences and ideas are valued.