Category Specialist

1. Category Management & Business Growth (35%)

• Support growth of assigned product categories across all channels.
• Track category sales, profitability, inventory health, and growth opportunities.
• Conduct competitor benchmarking and market research.
• Coordinate with product, marketing, operations, and design teams for launches.
• Build business cases and recommendations for new products, bundles, and offers.
• Analyze customer feedback and identify opportunities for product improvements. 2. Marketplace Management (30%)
• Manage product listings across some of the platforms such as Amazon, Flipkart, Cred, BigBasket, Blinkit, Zepto, Swiggy Instamart, and other emerging channels.
• Ensure accurate cataloging, pricing, content, images, and inventory updates.
• Track marketplace performance metrics including sales, conversion rates, ratings, and visibility.
• Coordinate with platform account managers to improve discoverability and growth.
• Execute promotional campaigns, deal participation, and merchandising opportunities. 3. D2C Website & Merchandising (20%)
• Assist in managing the Plush website experience.
• Create and update landing pages, collections, bundles, and promotional campaigns.
• Analyze website performance and identify opportunities to improve conversion.
• Work closely with design and marketing teams on product pages, content, and customer journeys.
• Monitor product merchandising and assortment strategy. 4. Analytics & Strategic Projects (15%)
• Prepare weekly and monthly business reports.
• Build dashboards and track KPIs across channels.
• Support founders on special growth initiatives and strategic projects.
• Conduct research on new categories, customer trends, competitors, and expansion opportunities.
• Drive cross-functional projects from ideation to execution.