Category Planning & Activation Manager

Bajaj Electricals Limited

Job Role: Category Planning and Activation Manager

Reporting To: National Trade Marketing Manager

Type of Role: Individual Contributor

Location: Corporate Office, Mumbai.

BU/ Division: Channel Marketing & Sales Strategy

Job Purpose: Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth.

Key Responsibilities:

Category Strategy: Develop and execute a comprehensive category strategy aligned with business objectives.

Market Analysis: Conduct market research, consumer insights, and competitive analysis to drive growth and innovation.

Collaboration: Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share.

New Product Development: Identify and develop new product opportunities with R&D.

Channel-Specific Plans: Create growth and communication plans for specific channels.

Asset Development: Develop point-of-sale materials, visibility, and merchandise.

Market and Competitor Analysis: Analyze market and competitor trends to identify business opportunities.

Consumer and Shopper Insights: Understand consumer and shopper behavior to identify trends.

Category forecast & planning: Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category.

Educational Qualifications: Masters degree

Work Experience:

- 5 - 10 years of experience in category management, marketing, or sales.

- FMCG or FMCD marketing experience, with brand deployment and new product development expertise.

Internal / External Interface:

- CP Channel Marketing

- Supply Chain Management

- Advertising and Brand Management

- Product Management

- Sales Development

Behavioral Competencies:

- Think Beyond

- Put Customers First

- Collaborate to Win

- Develop Talent

- Be the Best

- Be Agile

Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer.