Category Marketing Manager

Position: Category Marketing Manager - FitnessDesired Qualifications

• MBA in Marketing / Master of Business Administration (MBA)

Location

• Chennai (ambattur)

Experience Range

• Minimum: 8 Years
• Maximum: 10 Years

Roles and ResponsibilitiesCategory Management

• Develop and execute category strategies based on market, consumer, and competitive insights.
• Own category growth, revenue, volume, ASP, and profitability targets.
• Identify market gaps, consumer needs, and emerging trends to build the category roadmap.
• Conduct competitor benchmarking across products, pricing, features, promotions, and positioning.
• Manage the product portfolio and SKU rationalization based on performance and consumer relevance.
• Collaborate closely with Sales, Product Development, Supply Chain, and Finance teams to drive category performance.

Product Management & New Product Development (NPD)

• Identify opportunities for new product development and product enhancements based on consumer and market insights.
• Work with the Product team on product specifications, pricing, positioning, and launch plans.
• Develop Go-To-Market (GTM) strategies for new product launches.
• Monitor product performance post-launch and recommend corrective actions where necessary.

Marketing

• Develop the annual marketing strategy and communication plan for the category.
• Define brand and product positioning, target audience, and consumer value proposition.
• Develop and execute 360-degree marketing campaigns across digital, social media, retail, influencer, and offline channels.
• Drive consumer acquisition, engagement, and conversion through relevant marketing initiatives.
• Manage external agencies and ensure timely delivery of campaigns and creative assets.
• Track campaign effectiveness and optimize marketing spends based on ROI.
• Develop and support the execution of e-commerce marketing and sales strategies aligned with overall business objectives.

Consumer & Market Insights

• Understand the consumer journey and identify key purchase drivers.
• Monitor market trends, competitor activities, and evolving consumer behavior.
• Leverage data and insights to drive marketing, product, and portfolio decisions.

Must-Have Competencies

• Strong experience in both Category Management and Marketing; not a purely communications or brand marketing profile.
• Strong analytical and commercial acumen.
• Proficiency in working with data, MIS reports, Power BI, or similar analytical tools.
• Excellent project management and cross-functional coordination skills.
• Ability to manage multiple stakeholders and external agencies effectively.
• Good understanding of digital marketing and e-commerce.
• Passion for or interest in fitness, wellness, and an active lifestyle will be a significant advantage.