Category Marketing Lead - eCommerce Vertical

- Sellout Planning & Tracking

- Own the monthly/quarterly sellout plan by platform and SKU; track actuals against plan daily/weekly and course-correct via the levers below.

- Build the forecasting and planning cadence in sync with platform-side category teams' event and promotion calendars

- Performance Marketing - the single biggest lever

- Plan, execute, and optimize on-platform ad spend (Amazon Ads, Flipkart Ads, etc.) for ROAS, TACOS, and sellout impact

- Work with internal/agency teams to continuously test and scale what's working

- Funnel & Traffic Tracking

- Own traffic and conversion metrics end-to-end (impressions - clicks - conversion - sellout)

- Build the diagnostic muscle to isolate where the funnel is leaking and fix it - visibility, content, pricing, or reviews.

- Platform Visibility Negotiation

- Work directly with the platforms' sell-side/category teams to secure organic and paid visibility - banners, deals, search placement, platform-led campaigns

- Build the same account-management relationship with platforms that their own key-account managers build with brands, just from the other side of the table

- Post-Conversion Levers

a. Own catalog health - content, A+/EBC, search terms, discoverability - in partnership with platform catalog teams

b. Own ratings & reviews strategy - generation, response management, and rating recovery

c. Manage on-platform pricing hygiene and the promotional calendar (BBD, Prime Day, etc.) in coordination with the pricing/category team

d. Pricing & Promotions

- Reporting & Insights

- Build a rigorous sellout/funnel dashboarding cadence; translate platform data into weekly/monthly business insight for leadership.

EDUCATIONAL QUALIFICATIONS

- From Marketplaces: Tier 1 institute graduates with ~4 years of experience (2021 or 2022 batch).

- From Agencies: Candidates with ~8 years of experience; pedigree is not mandatory.

WORK EXPERIENCE

- 6-10 years of experience in E-commerce, Category Management, Digital Marketing, Marketplace Operations, or Sales.

- Proven experience managing Amazon, Flipkart, and other marketplace platforms.

- Strong exposure to performance marketing, analytics, category growth, and online sales planning.

CERTIFICATIONS

Certifications in Digital Marketing, Performance Marketing, Google Analytics, Amazon Advertising, or related fields will be an added advantage.