Category Marketing Head

REPORTING TO: Chief Marketing Officer

TYPE OF ROLE: People Management Role

LOCATION: Corporate Office, Mumbai.

BU/ DIVISION: Marketing

JOB PURPOSE:

Lead category growth and profitability through integrated brand and product marketing. Responsible for shaping category strategy, product roadmap, GTM, and marketing communication to deliver revenue, margin, and share growth. Drive creative excellence, portfolio optimization, and category innovation in line with business goals through cross-functional alignment and data-driven execution.

KEY RESPONSIBILITIES:

1. Category Strategy & Planning:

- Develop annual and long-term plans for category growth and profitability.

- Define category positioning, pricing, and innovation roadmap in line with market potential.

- Drive portfolio benchmarking, SKU optimization, and lifecycle management.

- Monitor category financials - margins, mix, and net FLM - ensuring adherence to business targets.

2. Product Portfolio & Roadmap Management:

- Manage product portfolio strategy - mix, channel performance, pricing, and innovation.

- Collaborate with R&D and SCM to translate market insights into product development priorities.

- Track product lifecycle and market feedback to recommend rationalization or expansion.

- Ensure packaging, catalogues, and product communication align with brand and regulatory guidelines.

3. GTM Strategy & Business Development:

- Develop and execute GTM plans for new product launches and category expansions.

- Partner with Sales to drive in-market execution, trade activations, and promotional calendars.

- Identify new business opportunities and category adjacencies to drive incremental growth.

- Ensure alignment of GTM priorities with channel strategies and service readiness.

4. Brand, Campaign & Creative Leadership:

- Lead category-level brand building, campaign design, and creative execution across ATL, BTL, and digital.

- Draft and finalize campaign briefs, creative strategies, and agency deliverables.

- Manage campaign budgets and performance, ensuring high-impact, cost-effective outcomes.

- Ensure brand consistency across all consumer and trade touchpoints.

5. Cross-Functional Collaboration & Capability Building:

- Liaise with R&D, SCM, Quality, Finance, and Service to ensure end-to-end marketing execution.

- Partner with creative, media, and digital agencies for integrated marketing delivery.

- Mentor and guide category and product managers to strengthen data-driven and creative skills.

- Build analytical and consumer insight capabilities within the category team.

EDUCATIONAL QUALIFICATIONS:

- MBA/ PGDM from premium institutes Only

WORK EXPERIENCE:

- 12-18 years of experience in marketing.

- Preferably 4-5 years in Consumer durables / FMCG industry

CERTIFICATIONS: Digital Marketing

PREFERRED/ ADDITIONAL REQUIREMENT:

- Strategic Thinking & Financial Acumen

- Category Ownership, Brand Development, Creative Leadership

- Cross-functional Collaboration

- Analytical & Data-driven Mindset

- People & Execution Leadership

INTERNAL / EXTERNAL INTERFACE:

Internal:

- SCM, R&D, ABM, Sales, Consumer care

External:

- Distributor and DD, Survey agencies/ Creative agencies/ packaging vendors