BENGALURU · FULLTIME
Category Manager
RedBus
Bengaluru · onsite · Posted 79d ago
About a minute. You'll make an account on the way through.
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Section · 01
About this role
Drive Category Creation / Growth related initiatives:
- Identify growth opportunities and drive initiatives.
- Offline to Online Bus Customer movement.
- Cross Selling Bus from other LOBs.
- Leisure/Pilgrim/Other Category Creation initiatives.
- Run analytics on Customer cohorts, Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth.
- Create visibility of target vs actuals and identify areas of course correction across different dimensions (Region, Channel, Customer Cohorts etc).
- Drive Sales Promotion charter to influence customer retention.
- Drive projects in collaboration Product, Data Science, Performance Marketing Team.
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Section · 02
Skills
Section · Company
About RedBus
RedBus
Internet
1.1k+
employees
2006
20 years old
Bangalore,Karnataka
India
₹13.6L PA avg
Avg at RedBus
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Employee ratings
10 reviews
Culture
3.0
Career growth
2.1
Work-life
3.3
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