Category Manager

Role & responsibilities

• Develop and execute category growth strategies aligned with overall business objectives.
• Drive revenue, margin, and market share growth for assigned jewellery categories.
• Analyze market trends, customer preferences, and competitor activities to identify opportunities.
• Define category roadmap, product mix, and expansion plans.
• Curate and optimize online assortment across gold, diamond, platinum, gemstone, and fashion jewellery categories.
• Ensure the right product mix based on customer demand and seasonal trends.
• Manage product lifecycle from launch to discontinuation.
• Coordinate with buying and merchandising teams for new launches and exclusive collections.
• Own category performance across website, mobile app, marketplaces, and omni-channel touchpoints.
• Collaborate with retail stores to ensure seamless omnichannel experience including Click & Collect, Endless Aisle, and Store Fulfilment.
• Drive online merchandising, product visibility, and conversion optimization.
• Ensure inventory availability across channels.
• Define pricing strategies while maintaining profitability.
• Plan promotional calendars, festive campaigns, and category-specific offers.
• Analyze promotion effectiveness and optimize future campaigns.
• Monitor stock levels and inventory turnover.
• Work closely with planning and supply chain teams to minimize stock-outs and excess inventory.
• Forecast category demand and ensure inventory availability during peak seasons.
• Collaborate with internal stakeholders including Marketing, Retail Operations, Product, Technology, and Supply Chain teams.
• Manage relationships with jewellery vendors and suppliers.
• Negotiate commercial terms and drive joint business planning initiatives.
• Improve customer journey across digital and physical touchpoints.
• Monitor customer feedback, reviews, and category performance metrics.
• Drive initiatives to enhance customer engagement and conversion.