Category Manager

● Drive Category Creation / Growth related initiatives

○ Identify growth opportunities and drive initiatives

■ Offline to Online Bus Customer movement

■ Cross Selling Bus from other LOBs

■ Leisure/Pilgrim/Other Category Creation initiatives

○ Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth

○ Create visibility of target vs actuals and identify areas of course correction across different dimensions(Region, Channel,Customer Cohorts etc)

○ Drive Sales Promotion charter to influence customer retention

○ Drive projects in collaboration Product, Data Science, Performance Marketing Team