Category Manager

Job Summary

Category Manager - Quick Commerce

Job type: Full Time

Department: Business Development

Work type: On-Site

Location: Bangalore, Karnataka, India

Srimandir AppsForBharat were hiring

AppsForBharat runs Srimandir, India's largest devotional platform ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.

Category Manager Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf pricing, ads, and platform relationships.

Experience: 4 6 years quick-commerce category experience strongly preferred

The role

You own visibility for the devotional category on quick commerce winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platforms team. You run the category like a PL and grow it from launch.

What you'll own

• Pricing margin architecture per sub-category mass / mass-premium / premium balancing reach (breakeven anchors) against margin (premium lanes).
• Quick-commerce retail media / ads across Blinkit, Zepto and Instamart search, visibility placements, and daily ROAS / ACOS management.
• Platform relationships (KAM) own the relationship and joint business plans (JBP) with each platforms category / account managers.
• Assortment listing performance catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.
• Category PL, GMV and market share own the number; plan the BAU and festive visibility calendar.
• Market competitive intelligence track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like

(first 6-12 months)

• Share of voice / visibility and SKU-level conversion at or above target on each platform.
• Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.
• Category GMV and market-share growth versus launch baseline.
• Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

• 4 5 years in category management, brand, or e-commerce growth hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.
• Pricing and PL fluency comfortable owning a category number.
• Retail-media / performance-ads capability (running and optimising platform ad consoles).
• Strong platform KAM relationships and commercial-negotiation instinct.
• Data-driven strong Excel / analytics; makes decisions from SKU city data.

Nice to have

• FMCG or D2C category background; exposure to festive / seasonal demand planning.
• Affinity for the devotional / cultural space and Indian consumer nuance.

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