Category Manager

About The Role

This role is critical for driving category growth and sales in close partnership with Sales, Academic, Product, Marketing, and other functional teams. As a Category Manager at Masai, you will own the P&L of your category, shape sales strategy, influence conversion funnels, and build partnerships that directly contribute to business growth.

Key Responsibilities

Category Strategy & Growth

• Own and grow the category P&L, driving both scale and profitability.
• Define and execute the sales-led growth roadmap for the category, with measurable targets across revenue, enrollments, and learner outcomes.
• Identify and launch new course opportunities aligned with market demand, ensuring revenue scalability.
  
  

Go-to-Market & Sales Leadership

• Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrollment outcomes.
• Build, lead, and mentor a category-focused sales team, ensuring they consistently achieve and exceed performance targets.
• Collaborate with Marketing and Growth teams to design sales-driven campaigns and innovative go-to-market strategies.
• Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.
• Demonstrate a proven ability to consistently achieve and exceed sales and revenue targets.
  
  

Stakeholder & Partner Collaboration

• Work closely with Academic, Product, Career Services, Marketing, and Sales teams to ensure category success.
• Build and maintain strong relationships with institutional and strategic partners.
• Drive cross-functional alignment to ensure smooth execution of category initiatives.
  
  

Learner Experience & Revenue Optimization

• Ensure category sales efforts are designed to maximize enrollments while staying aligned with Masai's learner-first mission.
• Identify monetization opportunities within the category and execute initiatives to improve revenue per learner.
• Track category performance, analyze campaign impact, and provide actionable insights to leadership.
• Use data and market insights to identify opportunities for growth, optimization, and improved learner outcomes.
  
  

What We're Looking For

• 5–8 years of experience in category management, sales strategy, business development, or revenue growth roles, preferably in Consumer Tech, Digital Services, EdTech, or other fast-scaling Series C or growth-stage organizations.
• Strong background in direct sales, institutional partnerships, business development, and account management.
• Proven track record of meeting or exceeding revenue and sales targets.
• Strong experience in designing and executing go-to-market strategies and working closely with sales teams to maximize business outcomes.
• Strong commercial acumen with hands-on experience in P&L ownership and revenue management.
• Data-driven mindset with the ability to translate business and customer insights into actionable strategies.
• Strong people skills with excellent communication, negotiation, resilience, strategic thinking, and stakeholder management capabilities.
• Ability to work effectively in a fast-paced, high-growth environment with significant ownership and accountability.
• A passion for education, impact, and scaling high-growth initiatives.
  
  

Skills: strategy,revenue growth,sales,business development,business head,p&l analysis,stakeholder manager