Category Manager

About the Role

This role is critical for driving category growth and sales in close partnership with Sales, Academic, Product, Marketing, and other functional teams. As a Category Manager at Masai , you will own the PL of your category, shape sales strategy, influence conversion funnels, and build partnerships that directly contribute to business growth.

Key Responsibilities
Category Strategy Growth

• Own and grow the category PL, driving both scale and profitability.

• Define and execute the sales-led growth roadmap for the category, with measurable targets across revenue, enrollments, and learner outcomes.

• Identify and launch new course opportunities aligned with market demand, ensuring revenue scalability.

Go-to-Market Sales Leadership

• Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrollment outcomes.

• Build, lead, and mentor a category-focused sales team, ensuring they consistently achieve and exceed performance targets.

• Collaborate with Marketing and Growth teams to design sales-driven campaigns and innovative go-to-market strategies.

• Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.

• Demonstrate a proven ability to consistently achieve and exceed sales and revenue targets.

Stakeholder Partner Collaboration

• Work closely with Academic, Product, Career Services, Marketing, and Sales teams to ensure category success.

• Build and maintain strong relationships with institutional and strategic partners.

• Drive cross-functional alignment to ensure smooth execution of category initiatives.

Learner Experience Revenue Optimization

• Ensure category sales efforts are designed to maximize enrollments while staying aligned with Masai s learner-first mission.

• Identify monetization opportunities within the category and execute initiatives to improve revenue per learner.

• Track category performance, analyze campaign impact, and provide actionable insights to leadership.

• Use data and market insights to identify opportunities for growth, optimization, and improved learner outcomes.

What We re Looking For

• 5-8 years of experience in category management, sales strategy, business development, or revenue growth roles, preferably in Consumer Tech, Digital Services, EdTech, or other fast-scaling Series C or growth-stage organizations .

• Strong background in direct sales, institutional partnerships, business development, and account management .

• Proven track record of meeting or exceeding revenue and sales targets .

• Strong experience in designing and executing go-to-market strategies and working closely with sales teams to maximize business outcomes.

• Strong commercial acumen with hands-on experience in PL ownership and revenue management .

• Data-driven mindset with the ability to translate business and customer insights into actionable strategies.

• Strong people skills with excellent communication, negotiation, resilience, strategic thinking, and stakeholder management capabilities.

• Ability to work effectively in a fast-paced, high-growth environment with significant ownership and accountability.

• A passion for education, impact, and scaling high-growth initiatives .