Category Manager- Public Health

Job Description Category Manager, Public Health (Pest Control)
About Company
Ultima Search providing Pest Management Solutions for the Urban Pests. Ultima Search is one of the leading
companies in India in the field of comprehensive pest control solutions through their exhaustive range of Products
as well as Professional Pest Management Services. Our Motto is to provide personalized attention while rendering
the Professional service and our customers.
Item
Detail
Job title
Category Manager Public Health (Urban Pest Control
Solutions)
Function
Level
Business development
Senior Manager (senior individual contributor with a
team)
Reports to
Location
Business Head
[Mumbai HQ], with regular field travel across the
territory
Business scope
Public health pest management: household
insecticides, rodenticides, parricides, termite and
residual sprays, fogging and vector-control products,
and allied equipment
Role purpose
Category Manager Public Health will be responsible for (owns the full) overall business of Public health category -
from strategy and portfolio to P&L and developing market share. The role involves developing market presence for
Ultima Search as a credible player in the Urban Pest Control Domain, intending to garner a sizable market share in
the Professional Urban Pest Control Solutions Market - Government, Institutional, Pest control operators (PCOs)
and Retail channels.
The incumbent will be a category leader - accountable for category revenue, margin and reputation.
Scope of Roles
Category strategy and planning


¢
Build a 35 year category vision and annual operating plan covering segments (vector control, household
pests, termite, rodent, institutional and PCOs) and geographies.
Track market size, share, competitor moves, pricing and emerging technologies (new actives,
formulations, IGRs, baits, smart traps, digital monitoring etc).
Identify white spaces and decide where to invest, defend or exit.

P&L ownership and pricing
¢
¢
Accountable for the category revenue, gross margin and contribution targets, and the sales forecasts.
Set pricing, discount and scheme architecture across channels, including government tender and rate-
contract pricing.
¢
Manage working capital, inventory and demand planning with Supply Chain and Finance.
Portfolio and new product development
¢
¢
Own the product lifecycle: concept, trials, launch, scale-up and rationalisation of SKUs.
Lead NPD with R&D, Regulatory and Procurement, including formulation choices, packaging, claims and
cost-in-use positioning.
¢
Run field efficacy trials and gather PCO and customer feedback to improve products.
Go-to-market and channel growth
¢
Define channel strategy for municipal bodies and government health programmes, PCOs, institutions
(hospitals, hospitality, food processing, warehousing), distributors and trade.
¢
¢
Partner with Sales teams to build the pipeline, tender participation plans and key account strategies.
Plan launches, promotions, demos, training programmes and trade and technical communication.
Regulatory, safety and stewardship
¢
¢
¢
Ensure all products meet Central Insecticides Board and Registration Committee (CIB&RC) registration,
labelling, licensing and Bureau of Indian Standards (BIS) requirements, and applicable state rules.
Drive safe-use stewardship: label compliance, applicator training, resistance management and waste
handling.
Engage with industry bodies and regulators on policy, and manage product-related risk and recalls.
Technical thought leadership and stakeholder management
¢
¢
Act as the company's category voice with key opinion leaders, entomologists, public health officials and
industry associations.
Support Technical Services with training content, protocols and case studies that build credibility.
Team leadership and cross-functional influence
¢
¢
Lead, coach and develop the category team; set clear goals and review performance.
Align Sales, R&D, Regulatory, Supply Chain, Finance and Quality around one category plan without line
authority.
Qualifications and experience
Education
¢
¢
Essential: Bachelor's degree in Agriculture, Entomology, Biological or Chemical Sciences.
Preferred: MBA (Marketing / General Management) or M.Sc. in Entomology / Agri-business.
Experience
¢
8-10 years in similar domain professional pest control, vector control, household insecticides, agro-
chemicals, with at least 3 years in category, product or business leadership.
¢
¢
¢
Proven record of owning a P&L and growing a category, including at least two product launches.
Hands-on exposure to government and institutional selling, tenders and PCO channels.
Working knowledge of CIB&RC registration, labelling norms and safe-use practices.

Desirable
¢
Prior work in the similar industry. Familiarity with integrated pest management (IPM), resistance
management and digital monitoring tools.
¢
¢
Experience leading a team and working across R&D, Sales, Regulatory and Supply Chain.
Fluency in English and Hindi; knowledge of Marathi or another regional language is an advantage.
Competency Required:
Each competency below is tied to the responsibilities it supports, with what strong performance looks like in this
role.
Functional and technical competencies
Competency
Category and strategic thinking
Financial and commercial acumen
Product and technical knowledge
Innovation and NPD leadership
Market and customer insight
Channel and go-to-market
excellence
Regulatory and compliance
mastery
Behavioral and leadership competencies
Competency
Strategic leadership and decision
making
Influencing without authority
People leadership and talent
development
Stakeholder and relationship
management
Communication and presentation
Interfaces, working conditions and growth path
Key interfaces
¢
Internal: Sales, R&D, Regulatory Affairs, Quality, Supply Chain, Finance, Technical Services, Procurement.

¢
External: government and municipal health departments, PCOs and associations, distributors, institutional
customers, active-ingredient and packaging suppliers, regulators and industry bodies.
Working conditions
¢
¢
Office-based with frequent field visits, trials and customer meetings (about 3040% travel).
Peak workload around the monsoon and vector-borne disease season and during tender cycles.
Growth path
Head of Marketing, Business Unit Head Pest Control, or General Manager Public Health / Professional
¢
Pest Management.