Category Manager - Premium AlcoBev

We are looking for a commercially driven Category Manager - Premium AlcoBev to lead the growth of a premium and luxury beverage portfolio. The ideal candidate should have strong experience in brand management, category strategy, and go-to-market execution within the alcoholic beverages, FMCG, or premium consumer goods industry. This role requires an entrepreneurial mindset to build brands, accelerate premiumization, and drive market share growth.

Key Responsibilities:

- Own the end-to-end category strategy, driving revenue, market share, and profitability for the premium portfolio.

- Develop and execute brand strategies, positioning, and go-to-market (GTM) plans aligned with business objectives.

- Drive premium mix, pricing strategy, and portfolio expansion to maximize category growth and value realization.

- Build differentiated brand positioning through compelling consumer insights, storytelling, and premium brand experiences.

- Lead product innovation by identifying opportunities for new product launches, premium packaging, limited editions, and portfolio enhancements.

- Plan and execute integrated marketing campaigns across digital, retail, experiential, and influencer channels.

- Partner with Sales and Trade Marketing teams to improve visibility, distribution, and execution across premium retail outlets, modern trade, and on-premise channels.

- Develop trade activation programs, promotional campaigns, and customer engagement initiatives with a strong focus on ROI.

- Monitor category performance, market trends, competitor activities, and consumer behavior to identify growth opportunities.

- Manage category budgets, pricing, promotional investments, and profitability.

- Collaborate with cross-functional teams including Sales, Supply Chain, Finance, Product Development, and Creative teams to ensure successful execution of category plans.

- Build strong relationships with distributors, retail partners, and key customers to strengthen market presence.

Required Skills:

- 6-10 years of experience in Category Management, Brand Management, Trade Marketing, or Product Marketing.

- Experience in Alcoholic Beverages (Beer, Spirits, Wine), FMCG, Luxury Consumer Goods, or Premium Lifestyle Brands.

- Strong understanding of premium branding, consumer behavior, pricing strategy, and category development.

- Experience developing and executing successful GTM strategies and product launches.

- Strong commercial acumen with experience managing category P&L, pricing, and profitability.

- Expertise in trade marketing, retail activation, and premium channel management.

- Strong analytical skills with experience using market data and consumer insights to drive decisions.

- Excellent stakeholder management, negotiation, and communication skills.