Category Manager - Marketing - Alcoholic Beverages

Key Responsibilities:

- Develop and execute brand and category strategies aligned with overall business objectives.

- Drive go-to-market strategies for new product launches and portfolio initiatives.

- Build and strengthen premium and luxury brand positioning in the target market.

- Develop strategies to improve premium product mix, category growth, and market performance.

- Drive pricing and premiumization strategies based on consumer insights, market trends, and competitive intelligence.

- Lead trade engagement initiatives and collaborate closely with sales and channel teams.

- Identify new category and brand growth opportunities through market and consumer analysis.

- Lead innovation initiatives and product launches from concept to market execution.

- Analyze consumer behavior, market trends, competitive activity, and category performance.

- Develop marketing plans and campaigns and evaluate their effectiveness using relevant KPIs.

- Monitor marketing investments and optimize spend to improve marketing ROI.

- Collaborate with sales, trade marketing, product, and cross-functional teams to deliver commercial objectives.

- Track brand and category performance and present insights and recommendations to senior management.

Required Candidate Profile:

- 6 - 10 years of experience in Brand Management, Category Management, Marketing, or a related role.

- Experience in premium consumer categories such as:

1. Alcoholic Beverages

2. Luxury

3. Premium FMCG

4. Lifestyle

5. Beauty

6. Hospitality

7. Premium Consumer Brands

- Proven experience in brand building and commercial growth.

- Strong understanding of premiumization, pricing strategy, consumer behavior, and category management.

- Experience managing GTM strategies, trade engagement, and innovation launches.

- Strong analytical and commercial acumen with a data-driven approach.

- Strong stakeholder management and cross-functional collaboration skills.

- Entrepreneurial mindset with the ability to operate effectively in dynamic business environments.

Key Success Metrics:

- Brand strategy and GTM performance

- Premium mix improvement

- Gross margin expansion

- Innovation success rate

- Marketing ROI

- Category growth and commercial performance

Role Details:

- Location: Delhi

- Industry: Alcoholic Beverages

- Work Model: 5 Days Work From Office

- Reporting To: Head of Marketing

- Experience: 6 - 10 years