Category Manager - Digital Marketing

Company Overview:

Tupperware is a global leader in premium food preparation, storage, and serving solutions. Operating across a vast international footprint, the company leverages a unique direct-selling model alongside an expanding omnichannel retail presence to deliver innovative, sustainable household products. With a legacy built on quality and functional design, Tupperware continues to evolve its digital ecosystem to meet the changing needs of modern consumers while maintaining its status as a household staple in markets worldwide.

Role Overview:

The Digital Marketing and Category Manager will serve as a strategic leader responsible for driving the end-to-end digital transformation and category growth for our Indian operations based in Gurugram. You will oversee the intersection of brand visibility and product performance, ensuring that our digital marketing initiatives directly translate into category profitability and market share expansion. Working closely with cross-functional teams including supply chain, sales, and global marketing, you will shape the brands digital narrative and optimize the product mix to resonate with a diverse consumer base. This role is pivotal in steering our digital roadmap and ensuring that our category management practices remain agile and data-driven in a highly competitive retail landscape.

Key Responsibilities:

- Architect and execute comprehensive digital marketing strategies that amplify brand equity and drive customer acquisition across all online channels.

- Manage the full lifecycle of product categories, from assortment planning and pricing strategy to promotional execution, to maximize revenue and margin performance.

- Analyze consumer behavior and market trends to identify growth opportunities, ensuring our product portfolio remains relevant and competitive.

- Collaborate with regional and global stakeholders to align digital campaigns with inventory availability and supply chain capabilities.

- Lead performance marketing initiatives, utilizing data analytics to optimize conversion rates and return on ad spend across digital platforms.

- Mentor and develop high-performing teams, fostering a culture of accountability, innovation, and analytical rigor.

Required Skillset:

- Demonstrated expertise in managing large-scale digital marketing budgets and complex category portfolios within the FMCG or consumer durables sector.

- Exceptional ability to synthesize complex data sets into actionable business strategies that drive measurable growth.

- Proven track record of leading large-scale organizational initiatives and managing senior-level stakeholder relationships in a matrixed environment.

- Strong proficiency in digital transformation, e-commerce ecosystem management, and omnichannel retail strategies.

- Excellent communication and interpersonal skills, with the ability to influence cross-functional teams and drive consensus at the leadership level.

- A minimum of 15-20 years of professional experience in marketing and category management, with a strong preference for candidates from top-tier business schools.

- Ability to thrive in an on-site work environment in Gurugram, demonstrating the leadership presence required to drive organizational change.