Category Manager - Demand - B2B2C - EdTech
Bridging Gaps · Gurugram · onsite · Posted 69d ago
About a minute. You'll make an account on the way through.
About this role
About the Role:
We are looking for a Category Manager Demand to drive growth through our B2B2C channel partner network across Tier 2, Tier 3, and Tier 4 cities in India. This role focuses on onboarding, activating, and growing channel partners to increase learner acquisition and business performance.
You'll work closely with Sales, Product, Marketing, and Operations teams while using data, technology, and AI tools to improve partner productivity and customer outcomes.
Key Responsibilities:
- Drive demand growth through channel partners.
- Manage partner onboarding, activation, and lifecycle.
- Support and guide field sales teams with data-driven strategies.
- Build strong relationships with partners through regular market visits.
- Analyze business metrics such as partner activation, conversions, revenue, and engagement.
- Create reports and dashboards using Excel; basic SQL knowledge is preferred.
- Collaborate with cross-functional teams to improve partner and learner experience.
- Leverage AI tools to enhance productivity and decision-making.
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About Bridging Gaps

Bridging Gaps
Recruitment
3k+
employees
2013
13 years old
Noida, Uttar Pradesh
India
₹3.8L PA avg
Avg at Bridging Gaps
About
“Bridging GAPS” is a Consulting and Advisory company born out of Entrepreneurial Zeal and Vision of a set of young business leaders, who spotted a unique opportunity arising out of the new paradigms of economic progression in the Emerging Markets.
We believe that the role of a Consulting firm is to partner with our Clients to create Shareholder Value. We do that by identifying top needs of our clients in certain specific functional areas, and help create and implement the roadmap for transformation & growth, and create major Economic and Social Value for these organizations.
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