Category Manager Cafe Hyderbad & Pune

About the Role

We are looking for a commercially driven Category & NPD Manager to own category growth, new product development, and new brand onboarding for our cafbusiness.

The role will involve identifying customer and market opportunities, building the right product assortment, launching new products, and bringing relevant external brands

onto the platform. The ideal candidate should have a strong understanding of the F&B/caf ecosystem along with hands-on experience in category management and

product launches.

Key Responsibilities

Category Management

• Own the caf category strategy, assortment, pricing and growth roadmap.
• Analyse sales, margins, SKU performance and customer behaviour to identify growth opportunities.
• Identify category gaps, emerging trends and new product/brand opportunities.
• Drive category profitability through assortment optimisation, pricing and product mix.

New Product Development

• Identify and conceptualise new products based on consumer trends, market insights and business requirements.
• Drive the complete NPD lifecycle from ideation and product development to costing, testing and launch.
• Work closely with culinary, procurement, operations and marketing teams to ensure successful product launches.
• Track post-launch performance and continuously improve the product portfolio.

New Brand Onboarding

• Identify and evaluate relevant caf, food and emerging brands for onboarding.
• Build a pipeline of potential brand partners aligned with the category strategy.
• Evaluate brands on product quality, consumer appeal, pricing, margins and scalability.
• Lead commercial discussions and coordinate the onboarding process with internal stakeholders.
• Manage relationships with partner brands and identify opportunities for portfolio expansion.

Business & Growth

• Drive revenue, margin and contribution growth for the caf category.
• Monitor market trends, competitor offerings and consumer preferences.
• Develop initiatives around new launches, combos, premiumisation and assortment expansion.
• Use data and customer insights to make informed category and product decisions.

What Were Looking For

• 2+ years of experience in F&B, Caf, QSR, Food-Tech, Cloud Kitchen or similar businesses.
• Experience in category management, NPD, product management or brand partnerships.
• Strong understanding of caf/F&B products, consumer trends and food economics.
• Proven experience in launching new products or categories.
• Exposure to onboarding and managing external food/brand partners is preferred.
• Strong analytical and commercial acumen with an understanding of margins, pricing and unit economics.
• Excellent stakeholder management and negotiation skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

This is more than just an opportunity to take up a roleits a chance to be part of a company that is rethinking how India experiences quality, trust, nutrition, and

wellness. If you're excited about building a high-impact expansion network, securing strategic locations, and enabling memorable customer experiences at scale, you'll

feel right at home.

Note - 6 Days working , Saturdays mostly WFH

to apply whassap resume to Rahul at [phone removed] - Mention " Category Manager Cafe Hyderbad / Pune "