Category Manager Appliances

Key Responsibilities:

• Category Management: Develop and execute strategies to drive sales, margins, and overall growth of HA & SA categories.
• Sales Target Achievement: Set category targets, monitor performance, identify gaps, and implement corrective actions.
• Brand Management: Manage brand relationships, negotiate commercial terms, and drive brand-wise sales performance.
• Product & SKU Management: Ensure optimal assortment, pricing, availability, placement, and visibility of products.
• Business Development: Identify new opportunities and strategies to increase category growth across stores.
• Promoter Management: Monitor promoter productivity, conduct training, and drive performance improvement.
• Inventory Management: Monitor stock levels, replenishment, ageing inventory, and timely liquidation of EOL products.
• MIS & Analytics: Track sales, margins, category performance, and market trends through regular reports and dashboards.

Key Skills Required:

• Proven experience in Category Management / Sales, preferably in HA & SA or consumer durables.
• Strong understanding of LFR and Regional Retail formats.
• Good knowledge of Home Appliances & Small Appliances categories.
• Strong analytical, negotiation, and commercial skills.
• Excellent communication and stakeholder-management abilities.
• Ability to drive sales, profitability, and category growth.