Category Head

About the Role

Dainik Bhaskar is looking for a highly driven sales professional to lead and grow advertisement revenue across key business categories. The role requires a blend of sales leadership, client relationship management, category understanding, and revenue generation capabilities. The incumbent will be responsible for managing a sales team, acquiring new advertisers, retaining existing clients, and achieving assigned revenue targets.

Key Responsibilities:

1. Sales Leadership & Team Management

• Lead and manage a team of Field Sales Executives (FSEs) and sales professionals.
• Set monthly, quarterly, and annual revenue targets for the team.
• Conduct regular performance reviews, pipeline reviews, and coaching sessions.
• Drive accountability through daily activity tracking and sales monitoring.
• Develop team capabilities through mentoring and field accompaniment.
  2. Revenue Generation & Business Development
• Achieve and exceed assigned revenue targets.
• Build and manage a robust 90-day sales pipeline.
• Identify and acquire new advertisers across categories.
• Drive client retention, renewal, upselling, and cross-selling opportunities.
• Ensure strong conversion rates from prospecting to closure.

3. Client Relationship Management

• Build strong relationships with business owners, CXOs, marketing heads, and decision-makers.
• Understand client business objectives and recommend suitable advertising solutions.
• Conduct effective sales presentations and proposal discussions.
• Handle negotiations, pricing discussions, and contract closures professionally.
• Maintain long-term advertiser relationships and enhance client satisfaction.

4. Category Development & Market Intelligence

• Develop strong understanding of key categories such as: Education / Real Estate / Automobile / Retail / FMCG / BFSI
• Track market trends, competitor activities, launches, and promotional opportunities.
• Identify category-wise revenue opportunities and develop growth strategies, Prepare category acquisition and retention plans.

5. Media Sales & Advertising Solutions

• Promote print advertising solutions and integrated media offerings.
• Understand ad inventory, pricing structures, packages, and campaign planning.
• Guide clients on campaign execution, visibility, reach, and impact.
• Coordinate with internal stakeholders for seamless campaign delivery.

6. Communication & Presentation

• Prepare client-specific proposals and sales presentations.
• Conduct effective client meetings, pitches, and business reviews.
• Communicate professionally in Hindi and English, both written and verbal.
• Deliver regular sales updates and business reports.

7. Planning & Business Analytics

• Track sales performance using Excel, CRM, and reporting tools.
• Analyse category trends, revenue performance, client retention, and market opportunities.
• Prepare monthly and quarterly business plans.
• Develop action plans to improve productivity and revenue realization.

8. Educational Qualification

• Graduate in any discipline / MBA in Marketing / Sales / Business Development preferred.

9. Preferred Additional Skills:Exposure to print advertisement sales, Experience handling multiple categories or markets, understanding of digital advertising platforms, Ability to design integrated advertising solutions combining print and digital media.