Category Head

Job description

Location: Sonipat(Haryana) and Ludhiana (Punjab)

Experience Required: 6- 10 Years in sales, preferably in media sales

Education: Any Graduate / Post Graduate / MBA

Compensation: 6.5 to 8.5 LPA Plus Incentives

Position Overview

The Category Head will be responsible for leading the assigned category in a key market, collaborating closely with the leadership team and cross-functional departments. This role involves driving revenue growth, increasing market share, identifying new business opportunities, and building strong client relationships.

Key Roles & Responsibilities

1. Sales & Revenue Generation

• Achieve revenue targets through space selling in the assigned category.
• Ensure optimum market penetration.
• Identify untapped market segments and develop business opportunities.
• Negotiate and conclude annual deals with clients.

2. Market Development & Strategy

• Increase category market share within the assigned region.
• Formulate innovative ideas and advertising schemes for direct sales to major accounts.
• Conduct competitive and market intelligence to deepen understanding of the category and audience.

3. Client Relationship Management

• Build and maintain strong, long-lasting relationships with Clients and agencies.
• Handle client concerns effectively and ensure high satisfaction.

4. Team Leadership

• Lead, mentor, and guide team members of Field Sales Executives.
• Handhold team members and upskill them to learn and grow in the organization.
• Conduct daily/monthly review meetings with the team and senior leadership.

Core Competencies Needed for this Role

• High Result-Orientation
• Go-getter attitude with a positive approach.
• Excellent communication, negotiation, and presentation skills.
• Strong business acumen and analytical skills.
• Ability to work under pressure in a structured environment.

Technical Skills Required

• Proficiency in MS Word, Excel, and PowerPoint for creating impactful presentations and reports.
• Data-driven approach with ability to conduct market research and analysis.

Soft Skills Required

• Result-oriented with high energy.
• Strong team-building and coaching abilities.
• Policy, process, and system-driven mindset.
• Exceptional communication and influencing skills at all organizational levels.

Key Skills

• Sales & Business Development
• Communication, Negotiation & Presentation
• Customer Relationship Management
• Market Intelligence & Research
• Team Leadership & Mentorship