Category Head

Job Title: Category Head Ad Sales

Location: Barmer
Company: Dainik Bhaskar Group
Experience: 5-10 Years

Role Overview:

The Category Head Ad Sales will be responsible for driving advertising revenue for assigned categories (such as Education, Real Estate, Retail, Auto, FMCG, etc.) in the Barmer market. The role involves developing category-specific strategies, building strong client relationships, and leading revenue growth initiatives. The candidate should have a deep understanding of the Jaipur market and category dynamics.

Key Responsibilities

Category Revenue Ownership:

• Own and achieve revenue targets for assigned categories in Barmer.
• Identify growth opportunities within the local market and increase category share.
• Monitor category performance and optimize sales strategies accordingly.

Strategic Planning & Market Insights:

• Develop Barmer-specific category strategies based on market trends.
• Analyze competition, pricing trends, and client behavior in the region.
• Leverage local insights to drive impactful sales planning.

Client Acquisition & Key Account Management:

• Build strong relationships with top clients and agencies in Barmer.
• Drive new client acquisition within assigned categories.
• Manage and grow high-value and strategic accounts.

Team Leadership & Capability Building:

• Guide and support unit sales teams for category-focused selling.
• Train teams on category knowledge, pitch strategies, and market approach.
• Track performance and ensure achievement of category targets.

Solution-Based Selling:

• Create customized advertising solutions aligned with client goals.
• Drive participation in special initiatives (festive editions, local campaigns, thematic ads).
• Collaborate with marketing for innovative campaign ideas.

Cross-Functional Coordination:

• Work closely with editorial, marketing, operations, and billing teams.
• Ensure smooth execution of campaigns and timely delivery.

Collections & Compliance:

• Ensure timely collections and maintain healthy receivables.
• Adhere to company credit policies and reduce financial risks.

Key Requirements:

• 5-10 years of experience in Ad Sales / Media Sales / Category Sales.
• Strong understanding of Barmer market and local business ecosystem.
• Proven track record in revenue generation and category handling.
• Strong network with clients and advertising agencies in Barmer.
• Excellent leadership, communication, and negotiation skills.

Preferred Background:

• Experience in print/media industry preferred.
• MBA/PGDM in Sales/Marketing preferred.

What We Offer:

• High-impact role with ownership of key categories.
• Opportunity to work with leading brands in Barmer market.
• Growth-driven and performance-oriented culture.