Category Head

Role & responsibilities

Key Responsibilities:

• Develop and execute category growth strategy to achieve sales and targets.
• Analise market trends, competitor activities, and consumer behaviour.
• Plan and drive product launches, promotions, and market expansion activities.
• Coordinate with sales, marketing, supply chain, and production teams for smooth execution.
• Monitor category-wise sales performance, stock movement, and market share.
• Build strong distribution and retailer engagement for category development.
• Track primary and secondary sales and ensure achievement of monthly targets.
• Identify new business opportunities and recommend innovative growth initiatives.
• Prepare regular business performance reports and present actionable insights.

Required Skills:

• Strong analytical and strategic thinking ability.
• Good communication and team management skills.
• Expertise in sales planning and category management.
• Knowledge of FMCG market dynamics and distribution systems.
• Proficiency in Excel, PowerPoint, and reporting tools.

Qualification:

• MBA / Graduate in Marketing, Sales, or related field.

Experience:

510 years of experience in FMCG sales, category management, or brand management.