Category Head - Hearing Aids - D2C Electronics

About the Role:

Lenskart is building out its Hearing Aids business as a new consumer category, extending its playbook of making health and wellness devices affordable, accessible, and desirable - the same way it disrupted eyewear. We're looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.

This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.

What You'll Own:

- Category and Business Leadership: Own the Hearing Aids P&L - pricing, margins, growth targets, and category roadmap.

- Consumer and Product Strategy: Bring strong consumer thinking to define product-market fit - device selection, features, and positioning for the Indian market.

- Commercial and Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.

- Compliance and Licensing: Navigate and own regulatory requirements for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) - ensuring the business scales without compliance risk.

- Vendor and Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.

- Cross-functional Execution: Work closely with retail, supply chain, marketing, and store teams to integrate hearing aids into Lenskart's omnichannel network.

- P&L Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.

What We're Looking For:

- 5 - 10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D).

- Strong consumer and business sense - ability to think like a category owner, not just an operator.

- Proven experience in commercial strategy, pricing, and marketing within an electronics/hardware business.

- Working knowledge of compliance, certifications, and licensing relevant to electronics/medical devices in India.

- Experience working with manufacturing/OEM partners - sourcing, vendor negotiation, quality/compliance alignment.

- Comfortable operating in an ambiguous, fast-moving, 0-to-1 environment - this is category-building, not category-management.

- Prior experience in hearing aids, D2C wearables (smartwatches, earbuds, health devices), or consumer medtech strongly preferred.

Good to Have:

- Direct industry connects in the hearing aid ecosystem (device makers, audiologists, distributors) - candidates can also be sourced via referral from existing industry contacts.

- Experience scaling a new category/business line within a larger organization.