Category Growth Manager

Key Responsibilities

• Own end-to-end category P&L for Home Essentials on the D2C platform revenue, margin, and growth targets from launch through scale.
• Build the category from the ground up: define assortment architecture, prioritize SKUs, and plan catalogue expansion in phases (0-to-1, then 1-to-n).
• Own pricing and promotions strategy — competitive benchmarking, margin management, and offer design to drive conversion.
• Drive demand generation in partnership with marketing — campaign inputs, content briefs, and platform merchandising (website, marketplaces, social).
• Manage listings and category presentation across own website and third-party marketplaces (Amazon, Flipkart, etc.), optimizing for discoverability and conversion.
• Partner with sourcing/procurement to translate demand signals and catalogue gaps into vendor and product decisions.
• Track category performance — sell-through, conversion, repeat rate, contribution margin — and run rapid experiments to unlock growth.
• Identify and launch new sub-categories or product lines based on market trends, customer feedback, and competitive gaps.
• Build reporting and dashboards to keep leadership updated on category health, growth trajectory, and key risks.
• Stay on top of D2C/e-commerce trends and competitor moves in the home essentials and home textiles space.

What We're Looking For

• 4–8 years of experience in category management, D2C/e-commerce growth, brand management, or e-commerce marketplace management, ideally in home/lifestyle, FMCG, or textiles categories.
• Proven experience taking a category or product line from 0 to 1 — comfortable with ambiguity, building from scratch, and moving fast.
• Strong commercial and analytical instincts — comfortable owning a P&L, building pricing/growth models, and making data-backed calls.
• Hands-on experience with marketplace/website catalogue management, listings optimization, and performance marketing coordination.
• Track record of cross-functional execution — working closely with marketing, sourcing, and platform/tech teams to ship and grow.
• Customer-first mindset with a good eye for product, merchandising, and what makes a category sell online.
• Prior D2C, e-commerce, or online marketplace experience strongly preferred; hospitality/retail category background is a plus but not a substitute for growth-side experience.

Why Join Treebo

• A true 0-to-1 mandate — build and own a new category on a platform from day one, with real autonomy.
• Backed by Treebo's scale, sourcing relationships, and hospitality distribution as a launch advantage.
• Be part of a lean, fast-moving founding team for the D2C business, with direct visibility to leadership.