Category Growth Lead - Skincare & Derma

Product Portfolio: Skincare & Derma

Budget: Upto 45 Lacs (Including Variable)

Location: Hyderabad

Reports to: Head of Category

Skills Requirements:

• 5 to 8 years of experience in Category Growth, or Revenue roles with top-tier E-commerce players or high-growth D2C wellness brands or similar consulting experience

• Own the overall growth, P&L, and commercial strategy for the premium skincare portfolio, spanning 40+ global brands and 350+ Cr annual GMV.

• Define and execute category strategy, brand growth plans, portfolio expansion, pricing, assortment, and promotional strategies based on consumer and market insights.

• Own new brand incubation and India market-entry strategy, from opportunity evaluation and assortment architecture through GTM, launch, and scale-up.

• The Mindset: You treat "Category" as a product. You are obsessed with user behavior, acquisition to category, cohort analysis, and conversion rate optimization .

• Data-Native: You don't just "look" at data; you live in it. Navigate large & complex data sets to find the next growth lever.

• Domain Interest: A deep passion for the category Derma (science-backed beauty) sectors.

Core Responsibilities

• Omni-channel Strategy: Design and execute a unified "Phygital" roadmap. Ensure a seamless journey where a customer can discover products and solutions on the app and in Apollo store.

• Build strong partnerships with global brand principals, internal stakeholders, and cross-functional teams to deliver business growth and long-term strategic objectives.

• Growth & Revenue Ownership: Drive Top-line (GMV) and growth. You aren't just ensuring right availability and pricing; you are hacking the funnel to increase Bill penetration, Average Order Value (AOV) and Purchase Frequency

• Tech & Product Collaboration: Work with the Product/Engineering teams to build customer journeys & features like AI Skin Analyzers, Subscription Models for Baby Essentials, and personalized recommendation engines.

• Marketing: Partner with the Marketing team to lead high-performance campaigns. You will define the "Reason to Buy," identify target cohorts (e.g., "The Skincare Minimalist"), and optimize CAC/ROAS.

• Partner with Category managers: Work with category manager to optimize assortment, Pricing & Promotions and design innovative brand collaborations to drive demand offline & online

• Offline& (O2O) Conversion: Empower our pharmacists across 7000+ stores with Tools to consult and convert customers with personalized recommendations and onboarding to online platform