Career Opportunity For Brand Manager at Xanadu Realty Bangalore

Delivering target NPV (annually at market level and project wise, both in absolute terms and in % terms).

To create effective product portfolio for the business by understanding present and future business opportunities

To create and manage world class real estate brands using advertising and other marketing tools

Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity

To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

Targeted Gross Contribution - in Value and %age terms as per business plan

Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

Maximize brand valuation and maximize capability to charge price premium

Brand:

a)

% change in public perception of target brand attributes as measured by third party survey

b)

% increase in actual brand spend over target budget

Competitor pricing change and sales transaction information speed (Response time in number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, managing various marketing programs and customer interactions till the point of handover to customer.

The group strongly believes in using brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make significant contribution at the brand, category, and company level. The teams together comprise of professionals from the best business schools including IIMs, ISB, XLRI, SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Functional knowledge & technical ability:

Building brand strategy

New product development

Effective consumer understating

Brand communication development

Go-to-market strategy