Campaigns & Social Specialist, India (SWA)

Role Purpose

Support the execution of Indias marketing plan through delivery of campaigns, content and social media activities. Responsible for coordinating campaign deployment, managing content calendars, supporting agency execution and delivering performance reporting to drive awareness, engagement and commercial outcomes.

Key Accountabilities

• Execute India marketing campaigns across digital, social, owned and partner channels in line with approved plans.
• Coordinate campaign asset development and deployment with agencies, internal stakeholders and regional teams.
• Manage the India social content calendar and oversee day-to-day content publishing and community management coordination.
• Maintain campaign trackers, status reports and workflow management tools.
• Produce regular reporting on campaign, social and content performance with actionable recommendations.
• Monitor market trends, competitor activity and social trends to identify opportunities for content and campaigns.
• Support management of budgets, purchase orders and vendor administration.
  

Critical Expertise, Experience and Educational Attainment Required

Educational Attainment:

• Bachelor s Degree in Marketing, Communications, Digital Marketing or related discipline.

Critical Expertise & Experience:

• 3-5 years of experience in campaign management, social media or digital marketing.
• Travel and/or Hotel Industry experience preferred.
• Experience executing integrated marketing campaigns.
• Experience managing social content calendars and agency relationships.
• Demonstrated ability to manage multiple projects simultaneously.
• Strong attention to detail and project coordination capability.
• Strong communication and presentation skills.

Technical Skills & Knowledge:

• Social media platforms and content management
• Campaign deployment and tracking
• Marketing reporting and analytics
• Content planning and development
• Project coordination