Campaigns Manager - Advisory Marketing

Job Summary

We're looking for an experienced, commercially minded B2B marketer who can turn strategic priorities and complex services into clear, customer-focused go-to-market campaigns. Comfortable working across teams and managing multiple workstreams, you will combine solid planning and delivery skills with the ability to question constructively, keep stakeholders aligned and maintain momentum from campaign development through to performance reporting.

Location

Mumbai

The role

• Define the campaign scope (could include campaigns such as existing service promotions or new service launches etc).
• Create a campaign plan with clear, measurable KPIs.
• Execute a competitor analysis.
• Execute customer needs analysis and identify and define the IPCs for the campaign (need, segment, job role etc)
• Write service value propositions using the Advisory messing matrix to create a compelling offering that answers the customer needs.
• Co-ordinate the creation of case studies for the services to promote client engagement, proof points and demonstrate client value.
• Enhance or develop the web presence for the service with links to other relevant services where needed.
• Write content for, and co-ordinate the design of print & digital campaign assets (brochures/leaflets, digital ads/banners, emails video etc) as required by campaign plan.
• Work with the Strategic Content team to link campaign to existing campaigns when needed (e.g. FFT/GMT/DMI etc).
• Work with the External Content team to develop Thought Leadership pieces (Horizons, trade interviews etc) for the Advisory Services if required.
• Work with our agencies to create Digital Advertising proposals as part of the campaign as needed.
• Work with our internal delivery team and agencies to develop proposals and deliver Email, Demandbase, Social Media, SEO and PPC channel activity as part of the campaign as needed.
• Identify LR owned event opportunities e.g. workshops, webinars etc as part of the campaign as needed.
• Work with External Comms team to identify 3rd Party events, conferences and speaker opportunities as part of the campaign as needed.
• Identify a comprehensive target customer list for the campaign (existing clients & prospects).
• Create the Sales enablement assets: playbooks, sales slides etc (Segment focus highlighting the services) as part of the campaign as needed.
• Create and execute an internal communication plan for the campaign to include sales engagement training and internal communication channels.
• Map the lead management process and reporting for the campaign (Full funnel & ROMI).

What you bring

• Demonstrated experience developing and delivering integrated B2B go-to-market campaigns, for professional, technical or advisory services.
• Solid understanding of campaign planning, customer segmentation, value propositions, content development, channel activation and sales enablement.
• Commercial awareness, with the ability to connect marketing activity to customer needs, pipeline and revenue objectives.
• Experience setting meaningful KPIs and using performance data, full-funnel reporting and ROMI insights to optimise campaigns.
• Advanced written and verbal communication skills, with the ability to translate complex subject matter into clear, compelling and audience-focused messaging.
• Advanced project management skills, with the ability to prioritise competing demands, coordinate agencies and internal teams, manage budgets and deliver to agreed timescales.
• Comfortable collaborating with senior stakeholders, subject matter experts, and sales teams across a matrixed, international organization.
• Curiosity and the ability to learn complex markets and services quickly.

Nice to have

• Experience in the maritime sector.

You are someone who

• Is keen to take accountability and ownership for delivering customer needs
• Is able to self-manage and prioritize tasks towards meeting goals
• Is effective at solving problems, trouble-shooting and making timely decisions
• Is motivated and willing to take initiative
• Communicates in a structured way and has ability to present technical ideas in user-friendly language
• Displays a team spirit, particularly in a multicultural environment
• Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

#LI-KC1 #LI-Hybrid

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.