Campaign Specialist

Key Responsibilities

• Execute and optimize campaigns across multiple channels, adhering to standardized intake processes for deliverables from clients, sales, and internal teams (e.g., creative assets, targeting parameters, compliance checklists).  
• Serve as primary point of contact for clients and sales team on campaign intake, requirements gathering, and status updates to ensure alignment with business objectives.  
• Manage end-to-end campaign lifecycle, from client/sales brief review and setup to launch, monitoring, and performance reporting, ensuring alignment with Integrate's lead generation standards.  
• Collaborate with a dotted-line designated team for strategy, best practices, and feedback loops to refine campaign tactics and tooling.  
• Monitor campaign metrics (e.g., Leads, conversion rates, allocation details) using platform analytics, sharing insights with clients and sales to demonstrate value and identify upsell opportunities.  
• Standardize and document intake workflows to streamline handoffs from sales, clients, marketing, and product teams, reducing errors and accelerating time-to-launch.  
• Partner cross-functionally with Customer Success, Product, and Engineering to integrate client feedback and enhance multi-channel features.  
• Maintain meticulous records in CRM tools and campaign management platforms, contributing to team knowledge sharing and process improvements.  
• Support ad-hoc requests from clients/sales and contribute to team initiatives, fostering a collaborative environment.  
• Other duties as assigned.
  

Qualifications

• 1+ years of hands-on experience in campaign management or execution across multiple channels at a SaaS or marketing technology company, with direct client or sales team interaction.  
• Proven ability to manage client relationships and gather requirements through standardized intake processes in B2B lead generation environments.  
  - Strong knowledge of multi-channel tools and compliance standards (e.g., GDPR, CCPA).  
• Experience with CRM platforms like Salesforce and analytics tools for performance tracking and client reporting.  
• Excellent communication and relationship-building skills, with the ability to translate client/sales needs into executable campaigns.  
• Detail-oriented with excellent organizational skills, able to manage multiple standardized deliverables under tight deadlines.  
• Proven ability to collaborate in matrixed structures, including dotted-line reporting to specialized teams.  
• Analytical mindset with experience deriving insights from campaign data to optimize ROI and support sales pipelines.  
• Bachelors degree in Marketing, Communications, or related field preferred.