Campaign Specialist

Company: Livspace

Location: Bangalore

Experience: 2–4 Years

Function: Growth & Performance Marketing

About the Role

We are looking for a Campaign Specialist to join Livspace's Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India, with a strong focus on Meta Ads (Facebook & Instagram).

The ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently.

Key Responsibilities

• Own and manage Meta Ads campaigns across Facebook and Instagram at scale.
• Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Analyze raw campaign and funnel data to identify the root cause of performance issues.
• Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops, and performance fluctuations.
• Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency.
• Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance.
• Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.
• Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.
• Continuously test and implement new campaign strategies, audiences, creatives, and bidding approaches.

Required Skills & Qualifications

• 2–4 years of experience in Performance Marketing / Digital Marketing.
• Strong hands-on experience with Meta Ads, preferably managing campaigns at significant scale.
• Strong analytical and problem-solving skills with the ability to work with raw data.
• Good understanding of campaign structure, bidding, audience targeting, attribution, and conversion funnels.
• Strong proficiency in Excel / Google Sheets.
• Ability to independently diagnose campaign performance issues and identify actionable solutions.
• Strong communication and cross-functional collaboration skills.

Good to Have

• Engineering background preferred.
• Experience with CAPI, Advantage+, and tROAS bidding.
• Knowledge of SQL, Looker, Power BI, or similar BI tools.
• Experience in large-scale lead generation or consumer-facing performance marketing.
• Exposure to experimentation, A/B testing, and funnel optimization.

Ideal Candidate

We are looking for someone who goes beyond simply monitoring dashboards — someone who is curious, analytical, and proactive, and enjoys digging into data to understand why performance is changing and what can be done to improve it.

Location: Bangalore

Experience: 2–4 Years

Reporting: Growth & Performance Marketing Leadership