Campaign Specialist

Campaign Specialist Growth & Performance Marketing

Company: Livspace
Location: Bangalore
Experience: 2–4 Years
Function: Growth & Performance Marketing
Primary Platform: Meta Ads

About the Role

Livspace is looking for a driven and analytical Campaign Specialist to join the Growth & Performance Marketing team in Bangalore. This role involves managing and scaling performance campaigns across 30+ cities in India, with a strong focus on Meta Ads.

The ideal candidate should be highly data-driven, comfortable working with raw campaign data, and capable of independently identifying and solving complex performance challenges.

Key Responsibilities

• Plan, execute, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Own campaign structuring, budgets, bidding, audiences, placements, and creative optimization.
• Work with Advantage+, CAPI, and tROAS bidding to improve campaign performance.
• Monitor and analyze campaign performance across the complete marketing funnel.
• Diagnose and independently resolve issues such as CPL spikes, delivery challenges, conversion drops, and performance fluctuations.
• Analyze raw data to identify non-obvious performance trends and actionable insights.
• Drive improvements in CPL, lead volume, conversion rates, ROAS, and lead quality.
• Build and evaluate structured A/B tests across creatives, audiences, campaign structures, and bidding strategies.
• Work closely with Creative, Analytics, Category, and other cross-functional teams to translate insights into action.
• Contribute to campaign planning, forecasting, budget allocation, and performance reviews.
• Stay updated on Meta platform changes, auction dynamics, campaign best practices, and emerging performance marketing trends.
• Use data and experimentation to continuously improve campaign efficiency and scalability.

Requirements

• 2–4 years of hands-on Performance Marketing experience, with the majority of experience focused on Meta Ads at scale.
• Strong hands-on expertise in Meta Ads Manager.
• Experience managing high-spend, multi-city, or multiple performance campaigns.
• Strong understanding of campaign structure, audience targeting, bidding, attribution, and conversion funnels.
• Experience with Advantage+, CAPI, and tROAS is preferred.
• Strong analytical and problem-solving skills with the ability to work with raw data rather than relying only on dashboards.
• Strong proficiency in Excel / Google Sheets.
• Ability to independently investigate campaign performance issues and identify root causes.
• Strong understanding of performance metrics such as CPL, ROAS, CTR, CVR, conversion volume, and lead quality.
• Excellent communication and stakeholder-management skills.
• Engineering background preferred for structured and first-principles problem solving.

Good to Have

• SQL knowledge.
• Experience with Looker, Power BI, Tableau, or other BI tools.
• Experience with Google Ads.
• Experience with large-scale lead generation or consumer-facing businesses.
• Exposure to attribution, tracking, experimentation, and funnel analytics.

Ideal Candidate

We are looking for someone who goes beyond monitoring dashboards — a data-driven problem solver who takes ownership of campaign performance, digs into the numbers, identifies root causes, and proactively implements solutions.

Location: Bangalore
Experience: 2–4 Years
Reporting To: Growth & Performance Marketing Leadership
Primary Platform: Meta Ads