Campaign Ops - Digital Banking

Job Description:

A person would be responsible for developing campaigns on Adobe Campaign Classic/In-House campaign tool on a timely basis with precision.

Responsibilities:

• Coordinate with Campaign Managers/Product on queries raised by them.
• Play the role of a team player with good communication skills and be able to work under pressure.
• Design, develop and execute complex rules using Adobe Campaign Classic tool.
• Manage extensive campaign quality assurance processes prior to campaign execution.
• Support communications in production; monitor existing communications, troubleshoot campaign and technical issues, make modifications to existing communications and ensure communications are being executed correctly.
• Manage communication status reporting; define standard delivery reports, and create new ad hoc campaign using available tools (e.g. Java Scripting for Adobe Campaign Classic).
• Analyze key campaign performance metrics and recommend ways to optimize campaign design.

Job Requirements:

• Graduate/Post Graduate/MBA/BE with Adobe Campaign Classic experience with minimum 1 years; banking experience would be an advantage.
• Well versed with Adobe Campaign Classic, SQL queries, Java Scripting for Adobe Campaigns, macros, Excel functions, etc. is a must.
• Problem solving attitude.
• Analytical skills and ability to quickly understand/anticipate the business requirement and outline the business benefit.
• Apply data program techniques and procedures.