Campaign Operations Executive
Sportz Interactive · Mumbai · onsite · Posted 45d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving
engagement through data-led strategies.
Key Requirement:
Multi-Channel Campaign Execution
Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
Manage large-scale and automated campaign rollouts
Lifecycle Retention Marketing
Build and manage onboarding, engagement, reactivation, and retention journeys
Optimize user lifecycle to improve engagement and reduce churn
User Segmentation Personalization
Create behavioral cohorts for targeted communication
Deliver personalized user experiences across channels
Campaign Analytics Optimization
Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
Use tools like GA4, MoEngage/WebEngage/CleverTap for insights
Continuously optimize campaigns based on data
Gamification Engagement
Execute interactive campaigns (quizzes, polls, predictors, etc.)
Drive user engagement during key events (e.g., live matches)
Loyalty Rewards Operations
Manage loyalty programs, reward mechanics, and fulfillment
Support retention through engagement-led initiatives
Cross-Functional Coordination
Work closely with content, design, and product teams
Manage timelines, trackers, and campaign workflows
Background and Experience:
Must-Have Requirements
2+ years of experience in CRM / lifecycle / retention marketing
Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
Experience in executing campaigns across push, WhatsApp, email, SMS
Strong understanding of lifecycle marketing and user journeys
Analytical mindset with experience in campaign performance tracking
Technical Skills
Experience with GA4 and campaign analytics tools
Understanding of deep-linking and event tracking
Ability to work with dashboards and reporting tools
Good to have
Experience in gamification or engagement-led platforms
Exposure to sports, media, or entertainment ecosystems
Familiarity with loyalty programs and reward systems
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationcrmCampaignCampaign OperationsclevertapAnalyticsPerformance TrackingMarketing AutomationPush NotificationsMoEngageCampaign AnalyticsCampaign ManagementCampaign ExecutionOnboardingoperationsmarketing
About Sportz Interactive
Sportz Interactive
Gaming
75
employees
1994
32 years old
Mumbai, Maharashtra
India
₹7.6L PA avg
Avg at Sportz Interactive
About
Sports Interactive are the world
Industries
GamingMedia & Entertainment / Publishing
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