Campaign Marketing

Job Summary

We are looking for a Marketplace Performance Marketing Specialist to manage and optimize paid advertising campaigns across Amazon and Flipkart, with a primary focus on Amazon Ads. The role will be responsible for driving sales, improving product visibility, and optimizing ROAS/ACOS.

Key Responsibilities

• Manage Amazon Sponsored Products, Sponsored Brands & Sponsored Display campaigns.
• Handle keyword research, search term analysis, negative keywords, competitor ASIN targeting and bid optimization.
• Manage Amazon PLA & PCA campaigns and optimize budgets/bids.
• Monitor and improve ACOS, TACOS, ROAS, CTR, CPC, CVR and sales.
• Conduct regular campaign and search-term analysis to improve performance.
• Coordinate with catalog/design teams for listing readiness, A+ Content, Buy Box and product visibility.
• Manage campaigns during major marketplace sale events and optimize advertising spends.
• Prepare daily/weekly/monthly performance reports using Excel/Google Sheets.

Requirements

• 2-4 years of hands-on experience in Amazon Advertising / Seller Central / Vendor Central.
• Experience with Amazon Advertising is required.
• Strong knowledge of PPC, marketplace advertising, keyword targeting and campaign optimization.
• Advanced Excel skills VLOOKUP/XLOOKUP, Pivot Tables, SUMIFS, data analysis.
• Strong analytical and numerical skills with a focus on sales and ROI.

Keywords: Amazon Ads, Amazon PPC, Seller Central, Vendor Central, Amazon Advertising, Flipkart Ads, PLA, PCA, Sponsored Products, Sponsored Brands, Sponsored Display, ACOS, TACOS, ROAS, Marketplace Marketing, Performance Marketing, E-commerce.