Campaign Marketing Manager

Job Title

Campaign Marketing Manager

Location

India

Workplace Type

Remote

Job Summary

As the Marketing Campaign Manager on the Inspection marketing team, you will play a pivotal role in bringing marketing campaigns to life. Working in partnership with the Sr. Marketing Managers for Services, Software, and Paid Digital, you will be the connective tissue that brings together tactics and assets to form high-impact Integrated Marketing Campaigns (IMCs).

Responsibilities

• Act as project manager for all marketing campaigns that drive business growth, demand generation, and brand awareness for six software and service-based business units.
• Manage an organization-wide calendar of all campaign elements to ensure smooth operations without conflicts or redundancies.
• Design, build, and schedule engaging email communications via Active Campaign and/or other email automation tools, ensuring visual appeal and grammatical standards are met or exceeded.
• Independently develop functional WordPress landing pages, including basic troubleshooting of plugins, themes, and layout issues.
• Partner with demand-gen marketing managers to ensure successful execution of marketing campaigns including email design and delivery, landing page design, Salesforce campaign build, sales enablement tools design, physical and digital marketing collateral design and build, webinar registration build, presentation deck build, and other campaign elements, as needed.
• Develop and take ownership of social media strategy for six software and services BUs + Inspection Fuel, pivoting strategy and tactics to improve performance, as needed.
• Manage and execute organic social media calendar in Hootsuite for six software and services BUs + Inspection Fuel.
• Spearhead end-to-end development and execution of a multi-channel (email, print, direct mail, paid digital, social, telemarketing) marketing campaign for Inspection Fuel Conference.
• Maintain Inspection Fuel website - including updating schedule, speakers, and sponsors regularly throughout the marketing campaign in the lead up to the event.
• Report on email marketing and organic social media performance across all six BUs.

What You Will Bring As A Campaign Marketing Manager

• Expertise in marketing technology, including Active Campaign, Salesforce CRM, Atlassian productivity tools (Confluence/Jira), Hootsuite, and webinar platforms
• Ability to take ownership of strategy and execution for email marketing and organic social media channels
• Proficiency using Claude, ChatGPT, or other generative artificial intelligence tools to increase productivity and generate ideas
• At least five (5) years experience in managing marketing campaigns and/or marketing operations.
• English Proficiency (CEFR C1 or equivalent): Must possess advanced verbal and written communication skills to lead complex strategy calls with international clients, draft comprehensive technical reports, and negotiate project scope independently. Excellent written and communication skills in English language.
• Proven experience working with US based business teams.
• Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap
• Working Hours: 8 Hours (Excluding breaks); 4 Core US Hours Overlap (7:30pm-11:30pm IST); 4 flexible hours (IST)
• Workspace: A quiet, dedicated space to work, and a reliable internet connection with a minimum speed of 50 Mbps.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.