Campaign Manager

Process : Campaign Management

6 Days working in office

Location: Navi Mumbai (Seawoods & Turbhe)

Role Summary:

The Campaign Manager leads the customer communication campaign vertical, driving the planning, execution, and performance monitoring of campaigns across SMS, Email, and WhatsApp. This role is accountable for strategic alignment with business objectives, vendor oversight, and governance adherence.

Key Responsibilities:

• Lead the campaign team in planning and executing customer communication across channels through various vendor portals etc.
• Liaise with business teams to gather campaign objectives and finalize message templates in collaboration with marketing team.
• Oversee regulatory compliance and approval cycles with internal stakeholders
• Manage vendor relationships and ensure SLA compliance
• Monitor campaign KPIs such as delivery rates, open rates, and conversions
• Provide weekly/monthly campaign performance reports to CX and business leaders
• Implement feedback and continuous improvement practices to enhance campaign ROI
• Ensure end-to-end documentation and audit readiness for campaign logs

Skills and Qualifications:

• Excellent stakeholder management and communication skills
• Strong understanding of digital communication workflows
• Analytical mindset to interpret campaign metrics
• Time management and team leadership skills

Experience Requirements:

• 4 to 8 years in campaign management, digital marketing, or CRM communications
• Prior experience in managing cross-channel messaging strategies preferred

Reporting Line:

Reports to Lead / Head Customer Excellence

Tools/Platforms Knowledge:

• Enterprise CRM systems
• Campaign orchestration platforms (e.g., WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap etc.)
• WhatsApp APIs, SMS gateways
• Excel, PowerPoint, and reporting tools

Preferred Certifications:

• Digital Marketing (HubSpot, Meta Blueprint, etc.)
• Project Management or Agile certifications will be a plus