Campaign Manager

Key Roles & Responsibilities:

1. SMS Campaign Management

• Execute promotional, transactional, and service-related SMS campaigns.
• Coordinate with marketing, product, and business teams for content, targeting, and scheduling.
• Ensure compliance with regulatory norms such as TRAI and DLT.
• Monitor delivery rates, opt-outs, and engagement metrics.
• Maintain campaign logs and generate performance reports.

2. IVR Campaign Execution

• Set up and manage outbound IVR campaigns including reminders, surveys, and service updates.
• Collaborate with tech teams to configure call flows and voice prompts.
• Monitor call success rates, drop-offs, and customer responses.
• Analyze IVR campaign performance and suggest improvements.
• Ensure IVR scripts are clear, concise, and aligned with the brand tone.

3. Quality Assurance & Compliance

• Review all communication content for accuracy, tone, and regulatory compliance.
• Conduct regular audits of SMS, IVR, and BOT interactions.
• Ensure adherence to data privacy and communication regulations.

4. Reporting & Analytics

• Prepare daily, weekly, and monthly reports on campaign performance.
• Recommend improvements to enhance engagement and campaign efficiency.

5. Coordination & Support

• Work closely with internal teams including Marketing, IT, Compliance, and Product.
• Maintain campaign calendars and documentation.
• Support ad-hoc communication needs during product launches or service disruptions.